No7Lift & Luminate Triple Action Serum Foundation - Liquid Makeup with SPF 15 for a Dewy, Glowy Base - Radiant Formula for Mature Skin - Cool Ivory (1 Fl Oz)

The color is perfect. I like the way it goes on and covers great.

Looks and feels so natural like I'm not wearing anything at all! Smooths over my skin and stays looking & feeling hydrated, no creasing or flaking. The color matching guide is on point! It provides great coverage without looking or feeling caked on and gives my skin a more dewey look without feeling greasy or sticky. All and all I'm 100% satisfied and I highly recommend this for us mature skin ladies!

Goes on really smooth not heavy. Color matched perfectly.

I am really happy with this purchase. It is always difficult to order something like this on line but this time I am so happy. The shade is perfect but the feel and look is what will have me purchasing more. I am 51 and it is important for me to have my skin looking good. This doesn’t make more pores look bigger, it doesn’t just sit on top of the skin, it blends it to look as though I’m not wearing any foundation. It has the perfect medium coverage, I can still look natural while it evens out and masks imperfections. I have been looking for a foundation that acts look high end foundation without the price, and I think I found it! I do have a skin care routine of cleanse, tone, treat, moisturize then makeup. At my age it is worth the 2 extra minutes it takes to prep the skin for makeup. I definitely recommend this.

This is the first time I have used a cool color. I've always been a warm person. The cool color is best for my complexion. Who knew? Good foundation.

Light; great color; gives coverage without a heavy makeup look.

I like sun protection but this was a bit thick for my preference.

I've tried them all!! 60+ years old and found a foundation(ivory) that doesn't immediately cake and fill my wrinkles. I have extremely dry skin with dry patches, more so in the winter. I always prepare my skin before my makeup routine. Exfoliating, serums, moisturizers, oils, etc first. My skin is almost still wet when I apply my makeup. I used a makeup brush and stiffled and pushed the makeup into my skin. I didn't notice a smell from this foundation. Once it's applied I apply(set it) a pressed talc free powder(I even used loose powder) in the areas that tend to hold onto foundation in wrinkles. ( smile lines, forehead). I wore this makeup for about 7 hours.(no touch ups) And it still looked pretty good. I use a concealer for under my eyes and not the foundation. I have Chanel, Tom Ford, Il Makiage and many other foundations that does not cut it. They all are heavy and settle into every wrinkle I have and makes me look cakey. Not the look a woman is going for. I want to look like I've enhanced my looks some and look natural and not like I've been in a fight with cake batter on my face!My go to was Misshas. I still like it but love this much better. I know we all have different skin so what works for me may not work for you. For the price you should just try it. I know you have tons of foundations sitting around that you've spent tons of money on, so get out the card and order this foundation and give it a whirl.