The Virgin Way: If It's Not Fun, It's Not Worth Doing

Nice book that teaches you to focus on what you like and never be afraid to tackle the challenges that come along the way. Some of the lessons may struggle in these tech age with stiff competition and new ideas everyday and very large money-ags ready to snuff life out of start ups - except you're in silicon valley. But i like his courage.

Branson is a much better writer than I would have thought. The book if packed with good advice. I love hearing how he got started and proved the naysayers wrong. The stories of his youth are funny. Definitely a useful book for those wanting to improve their managerial and business skills.

I have always admired Branson's Virgin Way of getting things done, and his participation at all levels. I recall a few years back him paddling a makeshift boat during Antigua's Sailing Week, falling into the water and walking out soaking wet. But that is him, getting his hands dirty in ensuring his businesses thrive. Excellent book describing how he got to where he is.

Branson writes in a direct and personal, often self deprecative manner about his management philosophy. It is a philosophy grounded in the belief in the individual and the team. While he is highly selective in picking among the applicants, he bestows a good deal of guided freedom. For those of us having experience with several of his ventures, the results are true and there is little hype in what he says. His success speaks volumes

I just started the book but I am really enjoying it because I own a small company and at this moment I am in the process of turning the company over to my daughter and son in law. My reason for loving the book thus far is comparing my style of management with my children's style combined with what Richard Branson says about his style of management.

Richard’s book was first and foremost an easy and quick read. If you believe in the “Virgin” way then this book is for you. It’s part Richard’s life and how he became the success that he is but also about how leadership doesn’t have to be hard work. There are multiple stories about his friends and their leadership styles and how some have worked and others haven’t. Overall a decent read

Loved the book still reading it.

This book got off to a great, fascinating start. But eventually it degraded into simply promoting Branson or Virgin activities. In the early chapters, Branson clearly had important principles to write about, illustrated by terrific personal stories. But it seemed like the topic for each later chapter was not a principle, but a publicity program. I stopped reading the book about a third of the way into it.

Richard Branson undoubtedly has some world class leadership skills. This book has some small gems in which will I'll remember when I'm working with teams at work and when interacting with people generally.one thing I wasn't so keen on is the narration style - it's a bit long winded and sometimes it takes a while to get to the point. It may also be a bit simplistic for some tastes as it's Richard talking about his childhood, early days and thoughts more than more detailed business techniques. I contrasted it with 'The 7 Habits of Highly Effective People' which is crammed full of specific tools to communicate more effectively.In summary I quite liked it and got a few really helpful gems which made the price easily worth it but it may not be for you if you're looking for a more technical or more detailed business advice book.

Great advice, but maybe not the best book to start with if you just starting out in business

Love Richard Branson and love this book.Inspirational leader. If you're a people person you'll get some reassurance that you're doing the right thing. If you're not, read it, you might pick something up.

Really enjoyed it. Lots of great advice backed up with real life examples. Written in a relaxed manor as you would expect with a few laughs thrown in. Highly recommended.

Loved this book, very insightful and engaging.