Strategic Thinking for Advertising Creatives Paperback – October 22, 2013

At first I was sceptical. I thought I wasted my money on a book that covers the creative brief and what it is. Now it does go threw the steps that we all know but it really goes deeper than that. It helps you understand what separates a good creative brief from a lousy one and gives examples. I definitely would recommend it to professionals and students.

The writing and examples were interesting and well structured. The design and style is creative. The book breaks down the strategic planning process for creative advertising work, making it easier to provide clear direction to creative teams.

This book arrived in good condition, as described.

Thank you!

Good

Excellent and relevant for those already inside and entering the competitive world of advertising.

Excellent and complete book

What I really like about this book:- Layman's terms. Alice does not sound like one of those ad execs that will pound you with one media term after another, she all boils it down to simple and digestible recommendations.- Examples are current and on trend, not 40 to 50 year ago ads that you might not have experienced (or seen) yourself.- Great guide to mastering how to crack the brief and making one.What I don't like about this book:- The cover title's typography.. is that the Kellogg's K? Hmm, clever.. but I wish it looked classier.