Breakthrough Advertising

This is clearly one of the best books on copywriting. If you are a direct response advertiser (print, google adwords, facebook etc.) then this is one of the best books to read other than David Ogilvy's, Claude Hopkins' and John Caples' books. That's for the book's contents. I can pay a few thousands for a good copy. This particular product, however, is horrendous. It seems to be an OCR of a pdf copy (do a google search to get a copy) converted into an Amazon ebook. It might actually be a case of copyright violation but what do you (and I care.)

I put off writing about this book until I had read it several times. I put off buying it for awhile because it's so overpriced. This shouldn't be the first copywriting book you read. I would say you should be thoroughly in the mix as a marketer and hiring copywriters or doing it yourself to even comprehend this book. It's position a golden key to advertising mastery is probably deserved. There are insights here which are profound in their implications. Invaluable resource for serious marketers and copywriters. Not a good investment if you are just starting out. Read all the copywriting classics first... and more than once. Then write a lot of copy. Then get this book and you'll have a point of reference to understand how the information here can make you better. I'm not telling you much about what is in the book. Other reviewers who are stronger writers than I have already told you what is in it. I'll just say you need a certain level of maturity in the way you think and do marketing to grasp the lessons in this book.

Dass buch wurde einwandfrei und schnell versandt es ist auch in sehr guten zustand angekommen.

This is a rock solid, if challenging, book about writing ad copy from one of the best copywriters who ever lived. It is NOT an easy read so if you're looking to be entertained by a 'personality,' look elsewhere. On the other hand, if you want to dig deep into the subject of copywriting and go beyond the 'paint-by-numbers,' training wheels approach that's so widely taught these days, this is a good book to work with. And 'work with' is the way to look at it. This book is so packed, one chapter could easily give you enough things to think about for a year. By the way, there is absolutely nothing dated in this book. Calling this book dated is like saying Claude Hopkins is dated because he used examples from the turn of the century or that John Caples is dated because he used example from the 30s and 40s. You don't buy books like these for their examples. You buy them for what a highly experienced and successful ad writer has to say about his craft. That being said, this book will probably be too much for readers who want everything 'quick and easy' and need to be entertained.

I'd purchased the September 2021 update of this e-book and the number of typos in this book is shocking! It has completely ruined my reading experience! I'm so tempted to return my kindle for a refund and purchase a hardback copy of this book! That is how strong I feel!

I assume that it has been machine scanned and converted to pdf. The letter Y is shown as a V. C as E. So in many instances ‘copy’ appears as ‘eopv’ I read 2 pages and it’s impossible to get through. Returned for refund.