Buy How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands 2 by Romaniuk, Jenni, Sharp, Bryon (ISBN: 9780190330026) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders. Review: A must read for those who value empirical evidence based marketing effectiveness - A must read for any marketer or commercial leader who wants an empirical based approach to growing their business (brand). Review: I am an award-winning, Adjunct Professor and Associate Director of the Master of Market Program, at the Schulich School of Business in Toronto, Canada. I instruct the Brand Management courses on the MBA and MMKG programs and have adopted Jenni Romaniuk's book as the course text. The key to understanding the deep value it provides is recognition it stems from an empirical, evidence-based approach to marketing. I cannot recommend it highly enough to practitioners, academics and students.
| Best Sellers Rank | 48,932 in Books ( See Top 100 in Books ) 6 in Public Relations (Books) 22 in Market Research 69 in Advertising (Books) |
| Customer reviews | 4.6 4.6 out of 5 stars (128) |
| Dimensions | 16.15 x 1.8 x 23.5 cm |
| Edition | 2nd |
| ISBN-10 | 0190330023 |
| ISBN-13 | 978-0190330026 |
| Item weight | 522 g |
| Language | English |
| Print length | 256 pages |
| Publication date | 21 Dec. 2021 |
| Publisher | OUP Australia & New Zealand |
Z**C
A must read for those who value empirical evidence based marketing effectiveness
A must read for any marketer or commercial leader who wants an empirical based approach to growing their business (brand).
A**N
I am an award-winning, Adjunct Professor and Associate Director of the Master of Market Program, at the Schulich School of Business in Toronto, Canada. I instruct the Brand Management courses on the MBA and MMKG programs and have adopted Jenni Romaniuk's book as the course text. The key to understanding the deep value it provides is recognition it stems from an empirical, evidence-based approach to marketing. I cannot recommend it highly enough to practitioners, academics and students.
S**S
EXCELLENT
B**A
A qualidade material do livro (capa dura), a rapidez de entrega...tudo 5 estrelas! Quanto ao conteúdo, o livro é mesmo excelente. Mind blowing!
I**V
Ok but not much news versus part 1. Should been an update of part 1, not a different book.
P**E
A good book for brand managers and marketers. Easy to read.
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