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📘 Unlock the consumer mind—market smarter, lead stronger!
Consumer Behavior: Building Marketing Strategy, 14th Edition by McGraw Hill Education, is a globally recognized textbook offering the latest research and practical frameworks to help professionals and students master consumer psychology and develop effective marketing strategies. Ranked among top marketing books, it’s a trusted resource for elevating your marketing acumen.
| Best Sellers Rank | #193,950 in Books ( See Top 100 in Books ) #245 in Marketing (Books) #11,158 in Business & Economics |
| Customer Reviews | 4.0 out of 5 stars 8 Reviews |
M**E
Consumer Behaviour book
Good book for Consumer Behaviour
B**Y
Misleading Marketing
Ordered a book that was marketed as new and priced as new but it came in plastic wrap that was celloptaped and shows signs of previous use.
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