Power Author: A Quick Guide to Mastering Live Events

I’m fairly seasoned at selling books at events, and a very experienced retail sales person, but I still found some great takeaways and ideas here. I cannot wait to put them to use! Live selling is the best!

As an author preparing to launch my first live events, I found myself in need of veteran guidance. This book gave me what I wanted: real world examples of tried and true live events sales strategies. Want to know how to set up a winning table and how to present your books in the best light? Want to know how to connect with readers who come up to aforementioned Table of Awesome? How many books should you bring to a show? What type of shows should you frequent? How should you present yourself to potential customers? The answers are here.

This book is full of great advice for authors who sell books at in-person events. Ben Wolf and his wife have perfected a system that works, and he shares it in detail. I highly recommend this book. I'm definitely implementing many of his ideas.

Ben leaves nothing out. Nothing.He goes into detail about events for authors from soup to nuts with a heartwarming bit of humor. As mundane as all the nitty gritty bits about selecting events, preparing materials, crunching numbers, personal hygiene, and experienced insights could be, he delivers with charm and a laugh. Plus, he even offers up a bit of encouragement.Thank you!

Ben Wolf is wildly successful at face-to-face books sales at conventions and other events. Here's why.