Business Analytics: Data Analysis & Decision Making (Mindtap Course List)

Pros: (1) Engagingly written book, which invites the reader to interact by answering problem questions (2) Amazon delivery/returns is very helpful Cons: (1) "invalid access code" is a frequent problem with Cengage publications according to the internet - and problem questions in this textbook cannot be answered without downloading xlsx files using the access code. (2) Cengage technical support seem unable to help individual students - they pass on emails to other departments (who also cannot help). In summary: This textbook is probably more suitable if you're learning with an institution that will deal directly with Cengage on your behalf.

Very good quality book.

Gives solid information

This book came quickly and was exactly as it was described.

From what I have researched, this book is more for the data analyst and not the business analyst. The only reason I gave this 2 stars, is because it provides some useful information, like excel functions. Another of the features I found helpful was the summary of key terms in the back when, except the page numbers listed aren't even the page numbers that the chapter is on. (Ex. Ch 2 covers pages 38-83, the key terms are listed on pages 22-63). The conceptual questions, are the dry, many start of with "Suppose you want to do....". Maybe it's time to add another contributing author to this textbook, and probably one that's not from Indiana University.