SchwarzkopfKeratin Color Permanent Hair Color, 5.88 Deep Red, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

Quick background on my hair and I'm sorry that my review is very lengthy! :) My virgin hair is black/brown, 3/4th of my hair was virgin, with the last quarter of hair being a slightly reddish brown color from previous colorings. The length is at my mid back, and with semi thick hair. 1 bottle did the trick, did not need two. There was a fragrant pretreatment serum that you can apply to dry ends before applying the color which was very nice; something I don't see in a lot of other box dyes. The leave in conditioner smelled very nice as well and was very effective. My newly colored hair versus my virgin hair feels very similar. The ends are surpringly soft as well! When you mix the applications together, it first was orange, it alarmed me! But rest assured, the color will set into a dark red. If you want to go for a subtle look (dark red/black without light, then rich vibrant red shining during light/sunshine) then apply for 30 mins. If you want the red to show with light and more of it during light/sunshine, then apply the color for 45 mins. I applied it for 30 because that was the amount of time written on the instruction manual, but I wish I went for 45. It came out very red/black, but it did have such a gorgeous red coming through when my hair was exposed to any light source. Overall, I'm very pleased with the subtle look. But that's why it's unfortunately a 4 star and not a 5. It takes a while for the initial application to wash out of your hair, I washed it out for 15 mins and still had some red water coming out. Please be prepared to get at least one towel/rag/unwanted t-shirt stained. I read that this color keeps washing out of your hair so I was prepared for it, and the other reviews regarding that were correct. My old rag/towel was stained from wrapping my body with it when I first came out of the shower with slightly red water still coming out. Once I blow dried my hair, there were no other stains or color rubbing off onto anything. I slept with an old unwanted t-shirt covering my pillow case just as an extra precaution but there were no more stains. If you generally want a more lighter red on your hair, I recommend getting a different box due, or applying this color to naturally light colored hair, or hair previously colored to a lighter tone. My hair is very dark brown, basically black, and although I ended up liking the subtle look, if you are looking for bold colors to apply on Dark/Black Hair, I think this box dye might not be the best choice to provide such results. Again, I love the results, but the Noir part of this Ruby color, couldn't provide the rich red pigment onto my black hair. I wish you the best of luck!

It smells not too bad for coloring product. Also, this brand offers very good selection of the rare colors. I get so many compliments on my subtle, yet rare coloring of my hair (dark with wine hue in sun light). The color last long too.I've been self-dyeing my hair with this product every month (due to grey covering) and not seeing any damages of the hair.Not the cheapest product, but definitely worth it. I will be lost without.

Easy to use, low odor, beautiful color

I love this color for when we shift into the fall/winter months. The first week after doing my hair, it’s an adjustment since the color is very bold, but it wears nicely as the weeks go on. The pics I showed were a before and after. I tend to go lighter for spring/summer. I feel like the Schwarzkopf brand lasts awhile, grays are covered pretty well, and the colors are pretty vibrant. I figure since I don’t go blonde or do highlights, that it’s easier to do the color myself. Plus, I save like $125 doing it myself. Overall, very happy. Only downside, is you do need to be very careful to wash it all out after coloring. The white tank I wore last night has red on it- despite thinking I got it all before drying.

accessories - the box only has gloves and they rip easily; I stained my left thumbsmell - there is a slight chemical smell that did not bother me, but if you are very sensitive to smell - you might not like itquantity - I felt that there was plenty of material to cover my hair and even a little too much. I have medium shoulder length, full head of hair, and I had no problem covering everythinginstructions - very easy to follow, all tubes are numbered according to order in which you use themstaining - it stained the skin all over. but as the instructions say - they all come right off with a basic tonic or lotionrinse - this is the weird part; there was TOO MUCH washing out to be done; the water was copper red (I used Rich Caviar color). The water splashes stained the shower stall too, but since I noticed them - I cleaned them right awayhair quality - the hair looks great; feels very full volume; color is deep and uniformallergy - I had no irritation at all; I kept the hair color on for 40 minutes; no allergy 24 hours latercolor - I have dark brown hair with grown out highlights (copper color at this point); this hair color covered everything very uniform and same shade - from roots to tipsOverall, good quality hair color. Will have to see how long it lasts.

I FINALLY found my favorite black dye after YEARS of testing diffrent brands/shades. This one is IT for me. So happy. So impressed. The red that comes out in the sun is AMAZING but looks plain black in the dark/shade. I LOVE that