Single Matte Eyeshadow - Cool Brown Coffee, Ultra-fine Lightweight, High Pigment, Long Lasting, Multiuse Blendable Eyeshadow and Brow Makeup, Korean Eyes Makeup, Mocha

I've been looking for a color like this for a while. It's warm, not overwhelming. Looks great on my light skin tone.

This product is good to highlight and shadow eyes. Goes on smooth and can be combined with other shades to lighten them. I like this product a lot and will buy continually. I would recommend to others!

Everything about this eye shadow speaks of high quality. The packaging is nice. The texture is very fine and smooth. It applies easily to the skin. The Milk Tea color is subtle and brightens up my eyes. I love that it is compact and can easily fit in a small purse. Good value for the price.

This was for me useless. I am very fair, and it is so thin in coverage. I pile it on and it just falls off. Not heavily pigmented like NYX.

This eyeshadow was exactly what I was looking for!! Goes on just as pictured.

This is a beautiful eyeshadow! The shimmery pigment really adds a pop to my eyes, and it is very buildable so it can be subtle enough for work or built up for nights out. It’s very smooth and applies well.

I tested this eyeshadow in the shade Moonstone, and found it was a really good match for Urban Decay space cowboy. I also have Colourpop ritz, which a lot of people claim is similar, but I thought the Novo eyeshadow single was closer to space cowboy in terms of how finely milled the glitter was, and the wet looking finish. I absolutely recommend this as a more affordable alternative.

I'm happy I ordered this small eyeshadow since I like it. There is no glitter here; it's matte. This is great if you want to go for a more casual look. It's really understated. I used it as a cheek color as well, and I liked it. The fact that there is no English translation for the ingredients written in a foreign language is the only thing that disappoints me. For that, four stars. Thank you.