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💜 Shine bright, banish brass, and join the UK’s purple revolution!
PROVOKE Touch Of Silver Brightening Purple Shampoo is a 200ml toning shampoo formulated with violet and blue pigments to neutralize yellow and orange brassy tones in natural, coloured, or highlighted blonde, white, and grey hair. It delivers instant brightening and dazzling shine after just one wash, is paraben-free, and is the UK’s #1 purple shampoo brand trusted by over 11,000 users.





| ASIN | B00CM6YYCU |
| ASIN | B00CM6YYCU |
| Active Ingredients | Silver, White |
| Benefits | Shine,Brightening |
| Best Sellers Rank | 409 in Beauty ( See Top 100 in Beauty ) 22 in Shampoos (Beauty) |
| Brand Name | PROVOKE |
| Country Of Origin | United Kingdom |
| Country of origin | United Kingdom |
| Customer Reviews | 4.4 4.4 out of 5 stars (11,732) |
| Customer reviews | 4.4 4.4 out of 5 stars (11,732) |
| Hair Type | Colour Treated |
| Is discontinued by manufacturer | No |
| Item Form | Liquid |
| Item Weight | 0.2 Grams |
| Item model number | 112485014 |
| Manufacturer | Pro:Voke |
| Manufacturer | Pro:Voke |
| Manufacturer Part Number | 40010972 |
| Material Type Free | Paraben Free |
| Model Number | 112485014 |
| Number of Items | 1 |
| Product Dimensions | 3.6 x 5.8 x 17.5 cm; 0.2 g |
| Scent Name | aldehydic |
| Unit Count | 200.0 millilitre |
E**A
Nice shampoo
Brilliant shampoo smells nice makes my hair shiney and soft good value
J**.
Great product
I like this shampoo it tones down any yellowing of my white hair and brightens it generally good value too
T**5
Good shampoo
This purple shampoo works well and tones down brassiness and leaves hair looking fresh and bright. Plus, it smells great and doesn’t dry out hair! Can’t say it’s the best but is a good one.
J**U
Good value for money
Very good, excellent
E**R
A must for blonde hair. My go to. Gets rid of brassy tones.
A must for blonde hair. My go to. Gets rid of brassy tones.
S**︎
Helps yellow undertones + not great for dry/brittle hair
For someone who’s periodically bleached dark brown hair and has wavy - curly texture this can do wonders on the yellow sections. However brown to blonde there tends to be more orange undertones therefore a blue shampoo would work better. As for the effectiveness on freshly bleached wavy or curly hair, if yours has a tendency to feel dry or brittle naturally, this particular shampoo doesn’t aid in moisturising but does somewhat help the yellowy undertones. At £3 (when I got it) you’re getting what you’re buying but can’t advise for brittle or extremely dry hair.
A**I
Good item
Good item
C**E
Good product
Really good purple shampoo, take away brassiness. Will say it does make my hair feel a bit coarse so I always follow it up with a hair mask when I use it.
K**E
Meine Tochter ist überaus zufrieden damit es zieht den Gelbstich gut raus
J**E
Works fine
M**.
Super potent formula. If left on too long, hair goes from brassy to almost gray and can dry it out, but it does its job and it does it quickly and very well. Works more like an actual toner+developer rather than just a run-of-the-mill purple shampoo, so it shouldn't be used more than once a week and make sure to always follow with a repairing conditioner.
P**Y
Si può diluire con acqua senza risciacquo. Ideale per capelli bianchi, grigi, ingialliti o biondi. Consiglio di provare con una piccola quantità, per vedere il risultato
س**م
وحشه حذاري منه شعري وقع
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