Happier Fresh Mint Toothpaste I Natural Whitening Toothpaste with Hydroxyapatite I Strengthen Enamel I Repair Protect and Reduce Sensitivity 75ml

great product. Reduce plastic use due to recyclable aluminium tube. Toothpaste is pleasant and tooth whitening and has flouride

I never thought I’d get excited about toothpaste, but Happier has changed my brushing routine entirely. From the moment I picked it up, I was impressed – the sleek, metallic tube feels way more premium than the usual plastic stuff. It’s a small but real pleasure to hold something that’s clearly designed with care and quality in mind. And then there’s the taste – a gentle, refreshing mint that leaves my mouth feeling clean without that harsh, burning sensation. It’s like a mini spa moment, twice a day. I actually look forward to brushing my teeth now, which says a lot! It’s become a little ritual to start and finish my day on a “Happier” note. If you’re ready to level up your daily routine with a splash of luxury, this is your new go-to.

Arrived promptly, is vegan, is eco-friendly, and has a 79/100 rating on Yuka. That's good enough for me.

Reasonably mild mint taste, not too overpowering but the main issue is the tube. The metal tube makes squeezing it a nightmare, I thought I’d make life easier for myself by also getting a tube key to roll it down but any pressure on it meant loads came out at once, making it less cost effective and wasting a lot of it and it ended up all over the inside of the cap. Think I’ll stick with recyclable plastic brands and metal tubes just aren’t there yet

I will see if the toothpaste is good too.

Been trying to get used to the flavour for nearly two weeks now but just find it too much, too strong and sharp. Not for me.

Changed to this from big brand toothpastes a few months ago and I honestly prefer this now - cleans stains from my teeth very effectively, my teeth do genuinely feel stronger and more healthy too. Plus the recyclability of the packaging, tube and cap make it that little bit more sustainable as well.

I have really sensitive teeth to the point eating chocolate would give me tooth pain for days after eating. I tried loads of different toothpastes from Colgate sensitive to sensodyne with no effect what so ever spoke to my dentist who recommended this toothpaste and I've had no problems after using for about 8 weeks now. I don't think the whitening works but that's the same for most toothpastes but love the fact the minty taste isn't as strong as others.