Pure & Mild

Lovely smelling shampoo that works a treat, when you need to shampoo, brings up a lovely shine on my Boxers brindle coat. I've used this since she was a puppy. She get's lots of compliments on how good she smells after she has had her bath and it doesn't irritate her skin.

Bought this for my Springador and the smell is gorgeous just like baby shampoo and it makes his coat glossy and soft. He had a bath yesterday again and the scent will stay there now for at least a week or till he’s gone back in the lake lol. Great product!

Smells very strong and irritated my hands on first use so was a little worried it might irritate puppies skin. Rinsed really well and no problems. Until completely dry leaves a doggy odour but once dry it's more like a baby powder smell. Tried another more expensive brand but went back to this one as coat was left much softer. Worked well on cow poo too

Smells like fresh cotton and great value for your money

Ancol Dog Shampoo has become my go‑to for bath time! The formula lathers nicely and rinses out easily without leaving any residue. My dog’s coat feels soft, clean, and noticeably smoother after each wash. The scent is pleasant and not too strong — it freshens up my pup without being overwhelming. I also appreciate that it seems gentle on the skin; no irritation or dryness even when we bathe more frequently. Overall, this shampoo does exactly what it promises. It’s great quality for the price and perfect for regular use. Highly recommended for dogs of all breeds and coat types!

Both myself and my pup love this shampoo. When my pup was tiny I went with this as thought it would be gentle and kind - it was indeed. Now she’s nearly 2 and we still use it. It smells so beautiful and gives a lovely lather too.

I have used this shampoo on both my 10 week labrador puppy and my 11 year old terrier. Coats smelt wonderful after and were so soft. Neither dog is itchy. It lathered nicely, but not too much which is exactly what I wanted from a dog shampoo.

This shampoo lathers up well and it means our puppy gets a really thorough clean, even when he’d really rather not! However, the downside to this is that it smells quite unpleasant until he’s thoroughly dry, then the oaty smell starts to come through. Our puppy is a cockerdor (cocker spaniel x Labrador) and has a short Labrador coat, so it dries relatively quickly. Sadly having used other shampoos on another dog, we won’t be re-buying this when we run out. It’s very cheap, which is a plus, but from speaking to friends it is worth paying a bit more if you want that nicer scent.