HATOLDLIY Fudge Clean Blonde Violet-Toning Shampoo 8.4 oz, Black, (100104033)

I love love LOVE. This shampoo! As long as you leave it in for atleast 5 minutes, the brassiness is removed from your blonde hair! The price is amazing and the bottle size is pretty decent. Would definitely recommend this if you want to look blonder!👱🏼‍♀️

This purple shampoo is phenomenal. It’s so potent it will leave your hands slightly stained, and I usually dilute it with a little of my regular shampoo to keep my ice blonde hair the exact shade I want. Smells good and you only need a little to go a long way!

Let me start by saying I have tried about 6-8 different brands of purple/toning shampoo, some really expensive brands included like Kevin Murphy, Amika, Matrix, and even the Clairol version which has been around forever. My introduction to this product was through a friend. I saw her one day and her hair was this beautiful silvery/gray color, not completely, but it seemed to hit all the right spots and it really was so pretty. A color I had been wanting to try. So when I asked what brand/color it was she told me it was her shampoo. I've been using it for 2+ years and it really is the best one I have found. This shampoo is SUPER purple, meaning you will need to rinse your hands and shower after use. Depending on how "dramatic" you want the change to be, you can adjust how long you leave it in your hair and how often you use it. When I first started using it I used it everyday and would leave it on anywhere from 5-10 min. After a few weeks I dropped it down to a few minutes in, 2-3 days per week. Over the last couple of years I have professionally colored my hair a few different shades. Now I am platinum blonde and use it a few days each week leaving it on 5+ mins. There's not a lot of brassiness to remove these days but it still gives my hair a silvery undertone which is awesome! you will not regret getting this toning shampoo. They also make a conditioner, which it okay, but I prefer other brands for that.

This product is the best for removing yellow tones! It will not do anything if it is slightly darker/orangy- but bleach blondes, it is the best there is! Need to be careful massaging evenly and familiarize yourself how long your hair needs, cause too long WILL turn it purple. Try 30 seconds at a time to begin with, while keep massaging it evenly. Then if you know your hair can take it, a couple of minutes.Yes your hair will fee dry after, so do not use every wash, I use it once a week and it absolutely fine. I use a conditioning treatment the shower after I use this to keep moisturize in. Conditioner always! If not your hair will feel like a rope.

UPDATE A WEEK LATERI gave it a secong try, this time on dry hair and left it on for 45 min. Now I can see the difference, orangy tones are 90% gone and highlights are between ash and silver.I am happy with the results.ORIGINAL REVIEWI received it today and used it right away, it did nothing to my hair. I kept it on for 5 or 6 minutes as instructed, and even though it stained my hands and nails, it did nothing to my hair. I used it on wet hair, maybe next time I should try it on dry hair and leave it on for a longer time. FYI, my hair is currently a medium blonde with babylights and it is getting a brazzy tone that I was hoping to tone down with this shampoo.I will adjust my rating if I see better results next time.Giving 2 stars becasue it smells nice and the price wasn’t bad.

I've used this product over the years when trying to lighten botched bleach jobs, and its always done something, but now that I've used it on actually healthy and evenly bleached hair it has been a godsend!I'm growing out a pixiecut so I braved bleaching my own virgin hair - my natural color is a super dark brown, level 2 or 3. I did two sessions of bleach using 20 volume developer (back to back, because I knew my hair could handle it), then the next day I washed with this shampoo. These photos are a color progression over 5-6 washes across the last week and a half. I put it on at the start of my shower and then rinse it out and follow with a bond repair conditioner at the end. First couple showers I used it back to back, but now I use a bond repair shampoo between uses, because this shampoo can be drying.If you're willing to live with some yellow for a bit, this stuff really does work wonders. I have been using this instead of toner for now - when my roots need to be bleached I'll use a T14 toner all over and then can just use this shampoo for maintenance between touch-ups!This has been good for me because I want a WHITE blonde- if you are trying to maintain a more natural sunny blonde, definitely proceed with caution!

This purple shampoo stripped all the yellow and brassy undertones out. Works great. Just don't leave on too long.

I've used plenty of purple shampoo in my life and this is genuinely my favorite I've ever found. My sister recommended it because she uses it for her hair clients. I've only used it once so far and my hair felt absolutely amazing. Not only does it take the brass tones out of my hair, but it nourishes it at the same time. The purple is so strong it stained my finger nails but that's how I knew it was doingvits job. This stuff is amazing. I'm buying the giant tub next time!!!