Product Description

Navigate through a world of mystery and intrigue with our spy gear set. Our toolkit contains all the essential gear you need to go on super secret missions, including invisible message pens, mirror glasses, and a moustache. Put your sleuthing skills to the test with this all-in-one kit.

From the Manufacturer

Make the World You Play In

Our creative activity kits introduce children to new concepts, skills and genres of creativity by integrating their knowledge into new experiences, and allowing them to use it in a holistic way to solve problems or create something new.

We create beautiful products that redefine how we shape and understand children’s creative time, and offer nourishing play experiences that value process over outcome, encourage experimentation, and promote decision-making and social interaction.

Empower Young Minds

We empower children by designing products that put the child in control of the experience, enabling them to create their own adventure. The more imagination you put in, the more ways you can engage with the products.

Inspire Creativity

We emphasize the value of process over outcome, encourage experimentation with no fear of failure and ensure you can continue to change what you have made.

Spark Imagination

Our play experiences are powered by imagination. The more imagination you put in, the more ways you can engage with the products.

Discover our Wide Range of Creative Activity Kits

We offer a wide array of creative activity kits, from DIY dress up to science and space, fashion accessories to DIY tech, and more. Our all-in-one kits come with everything needed for the project, so kids can create their own adventure as soon as they've opened the box.

About the Startup

Describe your product in 3 words.

Play equals experience.

How did you come up with the idea for this product?

Childhood is an amazing time to learn and build skills, inspire ideas, and let imagination run wild. We recognize that kids want play to be a ‘real’ experience with ‘real’ materials, so we design products based on open-ended, creative play using high-quality materials that offer kids the experience of both making and playing.

What makes your product special?

Seedling products are designed to put children in control of their experiences, and encourage them to create their own adventures in playtime. We want the children to create what they image, not what we tell them to make.

What has been the best part of your startup experience?

The best part of building and growing Seedling is the people who’ve chosen to take this journey together. It takes a dedicated team to choose the path less-traveled, and there’s great level of admiration and respect among our team members. It’s amazing to look back and see where we've been and what we’ve built, and even more amazing to look ahead at where we’re going—together.