---
product_id: 105742370
title: "Elastic: Unlocking Your Brain's Ability to Embrace Change"
price: "Bs.438"
currency: BOB
in_stock: true
reviews_count: 13
url: https://www.desertcart.bo/products/105742370-elastic-unlocking-your-brains-ability-to-embrace-change
store_origin: BO
region: Bolivia
---

# Elastic: Unlocking Your Brain's Ability to Embrace Change

**Price:** Bs.438
**Availability:** ✅ In Stock

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- **What is this?** Elastic: Unlocking Your Brain's Ability to Embrace Change
- **How much does it cost?** Bs.438 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.bo](https://www.desertcart.bo/products/105742370-elastic-unlocking-your-brains-ability-to-embrace-change)

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## Description

Elastic: Unlocking Your Brain's Ability to Embrace Change [Mlodinow, Leonard] on desertcart.com. *FREE* shipping on qualifying offers. Elastic: Unlocking Your Brain's Ability to Embrace Change

Review: Inspirational. - Seeing you brain as a machine that follows rules and mechanisms, then understanding what are the rules and how the mechanism works prevents you from being a slave to your own mind, but rather being able to truly use it. Thank you Mr Mlodinow, after reading The Drunkards Walk, I have read every book you've written and I've never been disappointed.
Review: Good book, overlaps with others - In Elastic, we're taken through various parts of the brain in an accessible, engaging way in order to learn how we might become elastic thinkers. Elastic thinkers are essentially people who can tap into the quieter part of the brain that tends to come up with off-the-wall ideas...but also the insanely creative ones. People who can think in an elastic way are better set up to navigate an increasingly complex world. The core idea is that the elastic part of the brain is "blocked" by the more rigid, logical part, which tries to take cognitive shortcuts. For example, if you see a rope-like object on the ground at twilight, the rigid part of the brain is more likely to come up with "rope" or "snake" than "gummy worm placed here especially for me to enjoy" or "actually, it's probably a slinky toy" (which would be ideas from the more elastic part of the brain). These shortcuts can be quite handy. Of course, when they no longer work or you need a different route, they become an obstacle. Coincidentally, I realized this rigid, logical brain is responsible for a lot of cognitive distortions (cognitive distortions are also shortcuts), so tapping into the more elastic part of the brain could be helpful for those trying to deal with them. For example, black-and-white thinking is no match for elasticity--it's just not a concept that can exist in that space. Overgeneralization wouldn't work, either. Despite the term, it's actually a *narrowing* of perception, while elasticity is the opposite. There's some overlap with Genova's "Remember" and Oakley's "Mind for Numbers". I think all three of these books are worth reading. They give you a broad look into memory, learning, and other aspects that allow you to perform at a high level. If you have any background in how to therapize yourself, you'll also get insight into how you can help yourself even more. (Add on professional therapy if you can, and be amazed at the progress you can make.)

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #599,348 in Books ( See Top 100 in Books ) #522 in Cognitive Psychology (Books) #1,281 in Decision-Making & Problem Solving #1,852 in History & Philosophy of Science (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (431) |
| Dimensions  | 5.3 x 0.7 x 7.9 inches |
| Edition  | Reprint |
| ISBN-10  | 1101970162 |
| ISBN-13  | 978-1101970164 |
| Item Weight  | 8 ounces |
| Language  | English |
| Print length  | 272 pages |
| Publication date  | January 8, 2019 |
| Publisher  | Vintage |

## Images

![Elastic: Unlocking Your Brain's Ability to Embrace Change - Image 1](https://m.media-amazon.com/images/I/71iu0phx8XL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Inspirational.
*by K***R on December 23, 2025*

Seeing you brain as a machine that follows rules and mechanisms, then understanding what are the rules and how the mechanism works prevents you from being a slave to your own mind, but rather being able to truly use it. Thank you Mr Mlodinow, after reading The Drunkards Walk, I have read every book you've written and I've never been disappointed.

### ⭐⭐⭐⭐ Good book, overlaps with others
*by M***N on March 6, 2024*

In Elastic, we're taken through various parts of the brain in an accessible, engaging way in order to learn how we might become elastic thinkers. Elastic thinkers are essentially people who can tap into the quieter part of the brain that tends to come up with off-the-wall ideas...but also the insanely creative ones. People who can think in an elastic way are better set up to navigate an increasingly complex world. The core idea is that the elastic part of the brain is "blocked" by the more rigid, logical part, which tries to take cognitive shortcuts. For example, if you see a rope-like object on the ground at twilight, the rigid part of the brain is more likely to come up with "rope" or "snake" than "gummy worm placed here especially for me to enjoy" or "actually, it's probably a slinky toy" (which would be ideas from the more elastic part of the brain). These shortcuts can be quite handy. Of course, when they no longer work or you need a different route, they become an obstacle. Coincidentally, I realized this rigid, logical brain is responsible for a lot of cognitive distortions (cognitive distortions are also shortcuts), so tapping into the more elastic part of the brain could be helpful for those trying to deal with them. For example, black-and-white thinking is no match for elasticity--it's just not a concept that can exist in that space. Overgeneralization wouldn't work, either. Despite the term, it's actually a *narrowing* of perception, while elasticity is the opposite. There's some overlap with Genova's "Remember" and Oakley's "Mind for Numbers". I think all three of these books are worth reading. They give you a broad look into memory, learning, and other aspects that allow you to perform at a high level. If you have any background in how to therapize yourself, you'll also get insight into how you can help yourself even more. (Add on professional therapy if you can, and be amazed at the progress you can make.)

### ⭐⭐⭐⭐⭐ Another Quality Read
*by W***N on December 22, 2020*

Let me start by saying I really dislike self-help books. Most of the time they feel like predatory cash grabs that either enable bad habits or make impossible promises to trick people into handing over their money. One might expect that Elastic falls into this category, but Leonard Mlodinow does a brilliant job of interweaving research-based fact with anecdotal evidence. His is not a self-help book, but one that helps us to learn about our complex inner workings. The goal is to enlighten us in such a way that makes our ideas richer, even if they're not always conventional. Overall, he does a nice job in getting us there.

## Frequently Bought Together

- Elastic: Unlocking Your Brain's Ability to Embrace Change
- The Drunkard's Walk: How Randomness Rules Our Lives
- Subliminal: How Your Unconscious Mind Rules Your Behavior (PEN Literary Award Winner)

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*Product available on Desertcart Bolivia*
*Store origin: BO*
*Last updated: 2026-03-11*