---
product_id: 12589771
title: "The Customer Comes Second: Put Your People First and Watch 'em Kick Butt"
brand: "harperbusiness"
price: "Bs.672"
currency: BOB
in_stock: true
reviews_count: 9
category: "Book"
url: https://www.desertcart.bo/products/12589771-the-customer-comes-second-put-your-people-first-and-watch
store_origin: BO
region: Bolivia
---

# The Customer Comes Second: Put Your People First and Watch 'em Kick Butt

**Brand:** harperbusiness
**Price:** Bs.672
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Customer Comes Second: Put Your People First and Watch 'em Kick Butt by harperbusiness
- **How much does it cost?** Bs.672 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.bo](https://www.desertcart.bo/products/12589771-the-customer-comes-second-put-your-people-first-and-watch)

## Best For

- harperbusiness enthusiasts

## Why This Product

- Trusted harperbusiness brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The Customer Comes Second: Put Your People First and Watch 'em Kick Butt

## Images

![The Customer Comes Second: Put Your People First and Watch 'em Kick Butt - Image 1](https://m.media-amazon.com/images/I/51KRkJUD9+L.jpg)
![The Customer Comes Second: Put Your People First and Watch 'em Kick Butt - Image 2](https://m.media-amazon.com/images/I/512IVPMRxsL.jpg)
![The Customer Comes Second: Put Your People First and Watch 'em Kick Butt - Image 3](https://m.media-amazon.com/images/I/31PrvA+znzL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Must read for every business executive!
  

*by R***S on Reviewed in the United States on November 28, 2015*

The PERFECT antithesis to the currently in vogue book "Raving Fans" which was written by academics with no experience running a business. This book is a refreshing perspective from a sucessfull businessman who knows how to make a business successful--by encouraging employees in a positive manner.

### ⭐⭐⭐⭐⭐ 







  
  
    Should be one of the bibles for building a service business
  

*by R***Y on Reviewed in the United States on January 30, 2011*

As Chairman & CEO of a hospitality consulting firm, I found this book to be fascinating and absolutely correct with regard to a business model for those in the business of the dellivery of service.  Finding, hiring and investing in great people, regardless of whether they have the technical skills for the job(you can teach them those skills), may impact labor costs in the short term, but, will pay extraordinary dividends in the long term.  Unless one is forward thinking (most are not), this concept will be lost on them, hence the poor delivery of service in this country.  This book should be a must read.

### ⭐⭐⭐⭐ 







  
  
    Excellent Book
  

*by D***R on Reviewed in the United States on August 5, 2007*

I wish I would have read this prior to starting to work for his new company and also I could've used this about 5 years ago to encourage me to change careers.  This is an excellent book and I'm using some of the examples in it for my MBA application this fall.

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---

*Product available on Desertcart Bolivia*
*Store origin: BO*
*Last updated: 2026-02-11*