---
product_id: 47891212
title: "DIRECTIONS Hair Colour (4 Pots)"
brand: "la riche"
price: "Bs.534"
currency: BOB
in_stock: true
reviews_count: 8
category: "La Riche"
url: https://www.desertcart.bo/products/47891212-directions-hair-colour-4-pots
store_origin: BO
region: Bolivia
---

# 30 min full cure time Animal-free, natural gel formula 4 customizable vibrant colours DIRECTIONS Hair Colour (4 Pots)

**Brand:** la riche
**Price:** Bs.534
**Availability:** ✅ In Stock

## Summary

> 🌈 Unleash your boldest hair vibes—because ordinary is overrated!

## Quick Answers

- **What is this?** DIRECTIONS Hair Colour (4 Pots) by la riche
- **How much does it cost?** Bs.534 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.bo](https://www.desertcart.bo/products/47891212-directions-hair-colour-4-pots)

## Best For

- la riche enthusiasts

## Why This Product

- Trusted la riche brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Safe & Ethical Beauty:** Animal-free, natural gel formula that’s kind to your hair and the planet.
- • **Semi-Permanent Brilliance:** Enjoy vivid, fade-resistant colour that lasts through at least 3 washes without bleaching.
- • **Salon-Quality Results at Home:** Trusted by pros since 1981, now you can refresh your look anytime, anywhere.
- • **Mix & Match Your Signature Shade:** Choose any 4 pots to create a personalized, head-turning hair palette.
- • **Effortless Application, Zero Mess:** Apply thickly on dry hair with a brush for flawless coverage—no stained skin or drips.

## Overview

La Riche Directions Hair Colour offers 4 customizable semi-permanent gel pots with vibrant, long-lasting shades that work on all hair types without bleaching. With a quick 30-minute cure time and an animal-free formula, it delivers professional-grade, mess-free colour refreshes that keep your look fresh and fierce for weeks.

## Description

Product description This is a MIX AND MATCH listing-please choose your colours shown on the advertised colour chart La Riche Directions La Riche have been producing brilliance in the form of La Riche Directions hair dye since 1981, and their semi permanent colours are great for adding a wild new colour to your look. With such a massive selection of wonderfully bright and stunning colours, La Riche should definitely be at the top of your list when you want to change your shade. Directions 1. Thoroughly mix the hair dye powder in a tub. 2. Apply mixed evenly to dry and clean hair, starting from roots. 3. Leave on for recommended time (usually 15-30 minutes) before rinsing it out. 4. Follow up with appropriate care routine. Legal Disclaimer Please Follow All Instructions Carefully As We Will Not Be Held Responsible For End Results. Colours shown are a simulation of the actual colour. Naturally, results will vary depending on hair colour, hair type, the process and products used. We always recommend doing a strand test first..

Review: Amazing...if you follow my instructions - 1st photo shows the colour I start with ie my usual hair Colour LIVE vibrant violet. 2nd photo is just after I’ve used these vibrant PINK and CERISE pots. 3rd photo I’ve increased the exposure so you can see the true colour under bright lights. I purchased two of these fab pots, one in cerise and one in flamingo pink . I wanted a maintenance product to use to revive the colour and blend the roots between my monthly full head permanent colour. First time I used these colours was two weeks after my permanent colour and I had a good amount of grey roots with a very wish washy faded burgundy/amber colour on the ends . I followed the instructions to the letter and after rinsing off, most of the colours went down the plug hole, leaving me with neon pink roots and not much elsewhere! So after a few more attempts I found the solution. To get the best from these pots, use on DRY hair. DO NOT apply using fingers. Put disposable gloves on, dip the bristles of an old toothbrush/mascara wand Into the pot. With a generously loaded brush,comb it through your hair from root to tip, making sure that the creme is THICKLY coating the hair shaft. Repeat all over your head, with as many colours as you like! It is soooooooo easy and you can get the colour right up to the roots without MAKING CONTACT WITH SCALP AND SKIN with ease. DO NOT RINSE it off. Either dry it off with a cool hairdryer or leave it to dry naturally. Rinse out the following day or if you applied in the morning, rinse out in the evening. THATS IT! The colour stays true and bright for at least three washes. Not only will this method give you a MUCH better colour, it eliminates a nasty clean up and stained skin. My routine now is to brush through a small amount of product every 2/3 days in the mornings after my shower. I will either give it a quick blast with cool hairdryer or brush it into a high ponytail and leave it on for the rest of the day. I’ve had SO many comments about the lovely colour and no one has realised that most days Ive literally just done a quick touch up straight out the pot lol. I carry the pot in my handbag and often do a little touch up throughout the day if I notice a few stray demon greys😂
Review: Great colours, great coverage even on red hair unbleached, easy to use - really good coverage, easy to use, 3 washes in and still going strong I have red hair, naturally, and as any hairdresser will tell you (they kept telling me!) Red hair is an absolute pain to dye. I have recently become disabled and can no longer go to the hair dressers due to nerve damage, and so thought i would try dyeing my hair at home with help from hubby. I have tried Loreal xxl, fudge, and manic panic and they were all disappointing in colour, and in 2 cases just ran all over the shop, staining bedclothes and my clothes but not doing much to my hair. I tried the directions hair dye, bought here on desertcart.co.uk from beautifulu2014, not expecting much as the price was so good (£10.38 for 4 pots!), but chose this because of the great selection of colours. I have used the DARK TULIP and PLUM and it was easy to paint on, covered really well, did not drip all over the place, and i am now 3 washes in and the colour is still going strong, even on my naturally dark red hair i do NOT bleach my hair before dyeing, firstly that is an extra faff and secondly, no matter what bleaching product you use, it damages your hair. I did leave it on longer than stated, I left it on for the same time i left the others - 3 hours - and the dye really worked well and the colours are brilliant and deep, and most importantly the colours match the swatches on the picture, without bleaching, so i would highly recommend this product and am looking forward to the other colours i bought. the tubs look small, however I only used about a third of each pot to cover my hair. So if you were using just one colour, not two like me, that would mean 2/3 of a pot to cover my hair. I have short back and sides and long top half of my head, so if you have longer hiar you might need more, but if you buy from the seller I mentioned above you get 4 tubs, of any colours you like, so plenty to cover even really long hair, my husband is 6ft4 and can sit on his hair and I would think 3 tubs would be more than enough to cover his hair, leaving a tub spare for tough ups.

## Features

- 4 x TUBS DIRECTIONS Hair Dye/Colour CHOOSE ANY COLOURS by La Riche
- PLEASE MESSAGE WITH THE NAME OF THE COLOURS YOU WANT TO US SEND. RIGHT AFTER PURCHASE.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0052DNC46 |
| Benefits | Hair Coloring |
| Best Sellers Rank | 721 in Beauty ( See Top 100 in Beauty ) 10 in Semi-Permanent Hair Colour |
| Brand | La Riche |
| Brand Name | La Riche |
| Colour | dark brown |
| Container Type | Jar |
| Customer Reviews | 4.3 out of 5 stars 13,865 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item form | Gel |
| Manufacturer | La Riche |
| Material Features | Natural |
| Material Type Free | Animal-free |
| Number of Items | 4 |
| Package information | Jar |
| Product benefits | Hair Coloring |
| UPC | 785923863337 798525632546 |
| Unit Count | 352.0 millilitre(s) |

## Product Details

- **Brand:** La Riche
- **Colour:** dark brown
- **Hair type:** All
- **Item form:** Gel
- **Material Type Free:** Animal-free
- **Material feature:** Natural
- **Number of items:** 4
- **Package information:** Jar
- **Product benefits:** Hair Coloring
- **Unit count:** 352.0 millilitre

## Images

![DIRECTIONS Hair Colour (4 Pots) - Image 1](https://m.media-amazon.com/images/I/817PfQXA4DL.jpg)

## Questions & Answers

**Q: how do i choose my colour?**
A: For anyone that can't find how to message the seller:
Go to "your orders", under the product description you will find "Sold by: [seller's name]", click on the seller's name then click on "ask a question". In the automated chat you will have the option the elect the product "to customise", then write your colours, done!

**Q: Can you mix and match 4 different colours or can you only order 4 of the same colour?**
A: Hi SarahYour welcome to mix and match colours as you like, We hold all colours in stock at all times.Hope this helpsThanksSamRock Collection

**Q: what is the email address where i can send the colours that i want to after ive made my purchase? thanks**
A: To request your hair colour after purchase go to:
• Your orders
• The product
• Order info [change this order]
• Contact provider
• Customise a product
• Write your preferred colours
• send e-mail

You’re welcome :)

**Q: Can you buy 4 different colors or do they have to be the same?**
A: We do allow different colours, just message us once you have purchased. JMH Wholesalers.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing...if you follow my instructions
*by L***T on 22 October 2020*

1st photo shows the colour I start with ie my usual hair Colour LIVE vibrant violet. 2nd photo is just after I’ve used these vibrant PINK and CERISE pots. 3rd photo I’ve increased the exposure so you can see the true colour under bright lights. I purchased two of these fab pots, one in cerise and one in flamingo pink . I wanted a maintenance product to use to revive the colour and blend the roots between my monthly full head permanent colour. First time I used these colours was two weeks after my permanent colour and I had a good amount of grey roots with a very wish washy faded burgundy/amber colour on the ends . I followed the instructions to the letter and after rinsing off, most of the colours went down the plug hole, leaving me with neon pink roots and not much elsewhere! So after a few more attempts I found the solution. To get the best from these pots, use on DRY hair. DO NOT apply using fingers. Put disposable gloves on, dip the bristles of an old toothbrush/mascara wand Into the pot. With a generously loaded brush,comb it through your hair from root to tip, making sure that the creme is THICKLY coating the hair shaft. Repeat all over your head, with as many colours as you like! It is soooooooo easy and you can get the colour right up to the roots without MAKING CONTACT WITH SCALP AND SKIN with ease. DO NOT RINSE it off. Either dry it off with a cool hairdryer or leave it to dry naturally. Rinse out the following day or if you applied in the morning, rinse out in the evening. THATS IT! The colour stays true and bright for at least three washes. Not only will this method give you a MUCH better colour, it eliminates a nasty clean up and stained skin. My routine now is to brush through a small amount of product every 2/3 days in the mornings after my shower. I will either give it a quick blast with cool hairdryer or brush it into a high ponytail and leave it on for the rest of the day. I’ve had SO many comments about the lovely colour and no one has realised that most days Ive literally just done a quick touch up straight out the pot lol. I carry the pot in my handbag and often do a little touch up throughout the day if I notice a few stray demon greys😂

### ⭐⭐⭐⭐⭐ Great colours, great coverage even on red hair unbleached, easy to use
*by C***Y on 1 April 2016*

really good coverage, easy to use, 3 washes in and still going strong I have red hair, naturally, and as any hairdresser will tell you (they kept telling me!) Red hair is an absolute pain to dye. I have recently become disabled and can no longer go to the hair dressers due to nerve damage, and so thought i would try dyeing my hair at home with help from hubby. I have tried Loreal xxl, fudge, and manic panic and they were all disappointing in colour, and in 2 cases just ran all over the shop, staining bedclothes and my clothes but not doing much to my hair. I tried the directions hair dye, bought here on amazon.co.uk from beautifulu2014, not expecting much as the price was so good (£10.38 for 4 pots!), but chose this because of the great selection of colours. I have used the DARK TULIP and PLUM and it was easy to paint on, covered really well, did not drip all over the place, and i am now 3 washes in and the colour is still going strong, even on my naturally dark red hair i do NOT bleach my hair before dyeing, firstly that is an extra faff and secondly, no matter what bleaching product you use, it damages your hair. I did leave it on longer than stated, I left it on for the same time i left the others - 3 hours - and the dye really worked well and the colours are brilliant and deep, and most importantly the colours match the swatches on the picture, without bleaching, so i would highly recommend this product and am looking forward to the other colours i bought. the tubs look small, however I only used about a third of each pot to cover my hair. So if you were using just one colour, not two like me, that would mean 2/3 of a pot to cover my hair. I have short back and sides and long top half of my head, so if you have longer hiar you might need more, but if you buy from the seller I mentioned above you get 4 tubs, of any colours you like, so plenty to cover even really long hair, my husband is 6ft4 and can sit on his hair and I would think 3 tubs would be more than enough to cover his hair, leaving a tub spare for tough ups.

### ⭐⭐⭐⭐⭐ Alpine Green = GORGEOUS
*by S***M on 11 November 2023*

Edited*** Stunning colour! I bleached my hair in late September, after a long think about what colour to put on my hair which was light yellow-blonde with dark auburn brown roots (6 weeks of growth while I was considering various greens and blues) I chose the Alpine Green by directions. I purchased two pots, I’m a man with really thick, shoulder length hair. But, upon applying the product, I only needed one pot to fully saturate my hair with its gel-like consistency. The pot says to wash your hair with a PH neutral shampoo before dying your hair with the product… however I used a gentle, cleansing shampoo and towelled my hair until it was damp, moisture helps spread the product in thick hair. Make sure your hair isn’t too wet though, this may cause running and your result may be patchy. Applying the dye on my hair was quite easy! If you’re careful, it doesn’t splatter, even with the extra moisture in my hair from the prior washing. It’s recommended to use a dye brush and section your hair… me being the lazy man that I am, put some gloves on and did it the old-fashioned way with my hands, sectioning my hair with my fingers. The product doesn’t smell bad, but it doesn’t smell particularly good either - it does however smell clean… if that makes sense? Anyway… 😂 The dye covered my hair with only half a pot used, which is fantastic for my thick, bleached hair! So, I worked the remaining half a pot into my hair, just to be certain I had even coverage. I left the dye in my hair for 45/50 minutes, and wrapped my hair in plastic wrap, because I wanted as rich a colour deposit as possible. But, always keep in mind the guideline 20 minute advertised development time! Especially when applying to freshly bleached hair. When rinsed and dried, the colour looks AMAZING!! It’s a cool, almost metallic-looking green. Very blue based, giving an almost-iridescent shine to the colour. I still have another pot left over, for upkeep of colour, too! I’m VERY happy with the product, and ‘directions’ in general! I’ve been using their colours for 15 years and have NEVER been disappointed! They stay in my hair far better than most other brands, this includes some of the permanent hair dyes. Thank you, La Riche!!! Sam, 28, long-time customer! ***one year on I have still been using this colour. Multiple haircuts and styles later, this green really is my favourite hair colour. The only thing I would like to change is to make it darker.

## Frequently Bought Together

- DIRECTIONS Hair Colour (4 Pots)
- Jerome Russell Bblonde Cream Peroxide, 40 Volume, 12% Peroxide, Lifts 8-9 Levels, 75ml
- Schwarzkopf LIVE Intense Lightener, Permanent Blonde Bleach Hair Dye, With Brigtening Oil Booster, Lifts Hair Up To 9 Levels - Max Blonde 00B

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*Product available on Desertcart Bolivia*
*Store origin: BO*
*Last updated: 2026-02-25*