---
product_id: 52501821
title: "L'OREAL MAJIREL Shade 10 1/2 1 Lightest Pale Ash Blonde 50ml"
brand: "l'oréal professionnel paris"
price: "Bs.433"
currency: BOB
in_stock: false
reviews_count: 13
url: https://www.desertcart.bo/products/52501821-loreal-majirel-shade-10-1-2-1-lightest-pale-ash
store_origin: BO
region: Bolivia
---

# Long-lasting vibrant colour 100% grey coverage Lighten or darken up to 3 levels L'OREAL MAJIREL Shade 10 1/2 1 Lightest Pale Ash Blonde 50ml

**Brand:** l'oréal professionnel paris
**Price:** Bs.433
**Availability:** ❌ Out of Stock

## Summary

> ✨ Unlock your perfect pale ash blonde glow with Majirel!

## Quick Answers

- **What is this?** L'OREAL MAJIREL Shade 10 1/2 1 Lightest Pale Ash Blonde 50ml by l'oréal professionnel paris
- **How much does it cost?** Bs.433 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.bo](https://www.desertcart.bo/products/52501821-loreal-majirel-shade-10-1-2-1-lightest-pale-ash)

## Best For

- l'oréal professionnel paris enthusiasts

## Why This Product

- Trusted l'oréal professionnel paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hair Health Boost:** Enriched with Incell™ and Ionène G™ to strengthen and protect your hair fibre.
- • **Flawless Grey Coverage:** Say goodbye to greys with 100% coverage that blends seamlessly.
- • **Customizable Colour Depth:** Easily lighten or darken your hair up to 3 levels for a perfect match.
- • **Vibrant, Long-Lasting Shades:** Enjoy rich, intense colour that stays fresh and radiant for weeks.
- • **Salon-Quality Professional Formula:** Trusted by experts to deliver glossy, soft, and supple hair every time.

## Overview

L'OREAL MAJIREL Shade 10 1/2 1 Lightest Pale Ash Blonde is a professional-grade permanent hair colour that guarantees 100% grey coverage while caring for hair health. Its advanced formula, enriched with Incell™ and Ionène G™, strengthens hair fibres and delivers vibrant, long-lasting colour that can lighten or darken hair up to 3 levels. Ideal for those seeking a flawless, salon-quality pale ash blonde finish.

## Description

Majirel, our legendary professional hair colour that covers up to 100% of grey hair whilst caring for the hair fibre. Majirel creates vibrant and pure reflect colours with a wide palette of rich tones and shades. A first in professional hair colour, Majirel cares for the entirety of the hair fibre. Enriched with IncellTM and Ionène GTM . The formula helps strengthen and re-inforce the hair fibre. Hair feels stronger, and is left looking glossy and feeling soft and supple to the touch. Your professional colourist can unleash your perfect tailor made hair colour with the use of Majirel.

Review: Hair dye - Perfect, lovely colour
Review: The best permanent bright red hair colour EVER - anywhere!! (Nothing else comes close!) - I’ve been using L’Oréal Majirel Rouge Mix for almost 15 years, and it has never let me down. It's the best, brightest, most stunning red I've ever had. (People stop me in the street and comment on it!) When I first started using it, my base was brunette and I used Oxydant 2 to lift enough depth for that proper pillar-box red. As time has gone on and I’ve become much greyer at the roots, Oxydant 1 is now perfectly sufficient—in fact I get a cleaner result with less lift and more deposit. What makes Rouge Mix different from almost every other “red” in the salon range is the purity of its red chromatic base. Most commercial reds are built from mixtures that lean on copper or violet sub-tones (to sit correctly at different levels), so they inevitably show warmth (orange/copper) or coolness (violet/magenta) depending on undertone. Rouge Mix uses a highly saturated red direct-dye component that deposits a very “primary” red with minimal secondary reflect, so it stays visually neutral instead of drifting toward pink or ginger. (Anyone who has spent years counteracting secondary undertones will know how unusual that is in a permanent system.) The formulation itself has always been gentle and surprisingly conditioning for a high-pigment red. I have thin, slightly frizzy hair that tends to break, and L’Oréal has consistently been the most reliable in terms of strength, softness and shine. No chalkiness, no dulling after a couple of shampoos. Rouge Mix is quite hard to get these days, but there's still some around if you look. If you’re buying online, double-check the listing carefully. Some sellers are now pushing “Red Booster” as if it’s the same thing - it isn’t. Rouge Mix is a direct colour line, not an additive, and the booster doesn’t recreate the same tone or performance. I’m soooo sad this is going - if you ever see genuine Rouge Mix stock online, it’s absolutely worth grabbing (just don’t be palmed off with the booster). xx PS. I'm now looking for a replacement formula - I'm currently thinking along these lines: Majirouge Carmilane 70% with Majirel 6.66 30%, plus Oxydant 1 (or perhaps 80%:20% for an even brighter red?) Not tried this yet though!

## Features

- perfect coverage of White hairs
- Permanent and long-lasting rich, deep, intense colour
- Can darken and lighten up to 3 levels

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | L'Oreal |
| Package dimensions | 17 x 3.5 x 2.9 centimetres |
| Package Weight | 0.06 Kilograms |
| Item dimensions L x W x H | 7.2 x 3 x 3.5 centimetres |
| Item weight | 50 Grams |
| Brand | L'Oréal Professionnel Paris |
| Colour | Lightest Pale Ash Blonde |
| Format | Cream |
| Volume | 50 Millilitres |
| Speciality | Permanent |
| Item model number | LMAJ10H1 |
| Product Dimensions | 7.2 x 3 x 3.5 cm; 50 g |
| ASIN | B003UTAMZG |

## Product Details

- **Colour:** Lightest Pale Ash Blonde
- **Package information:** Bottle
- **Product benefits:** Hair Coloring
- **Brand:** L'Oréal Professionnel Paris
- **Item form:** Cream
- **Hair type:** Blonde
- **Number of items:** 1
- **Unit count:** 50.0 millilitre
- **Material Type Free:** Ammonia Free
- **Full cure time:** 3E+1 Minutes

## Images

![L'OREAL MAJIREL Shade 10 1/2 1 Lightest Pale Ash Blonde 50ml - Image 1](https://m.media-amazon.com/images/I/413Er6wfpyL._AC_SX679_.jpg)
![L'OREAL MAJIREL Shade 10 1/2 1 Lightest Pale Ash Blonde 50ml - Image 2](https://m.media-amazon.com/images/I/41LXYquo+vL._AC_SL1000_.jpg)
![L'OREAL MAJIREL Shade 10 1/2 1 Lightest Pale Ash Blonde 50ml - Image 3](https://m.media-amazon.com/images/I/41LXYquo+vL._AC_SX679_.jpg)

## Questions & Answers

**Q: is this a dye that I put all over my hair or just for roots?**
A: Both - I use for my roots but my hair dresser uses all over when I go for a cut -it’s permanent and will build up if you do whole head every time you do roots - so best just to do the bits that need it. It does fade Slightly like any hair dye

**Q: Has any one had any success in getting purple hair with this? I've used this with a mix of majicontrast magenta and a 3% peroxide**
A: I got a more plum type shade of the magenta when I tried that. Couldn't get it to a string purple

**Q: Do you need to use a developer or can you just put this on your hair?**
A: Hi Rosie, you need to use a developer.  If your hair is a level 6 or lighter use a 6%. If your hair is a bit darker (it will lift a bit) or you want it really bright, use a 9%. If you use the whole tube, 50mls, you will need 75mls of developer. Don't forget your patch test.

**Q: Are the shades similar to home box colour? I Use a clairol nice n easy beige blonde 9b at the moment, thanks**
A: this is completely different quality and palette. check at professional hair store with professional hair products they should have majirel palette to check the colors.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Hair dye
*by C***E on 8 December 2025*

Perfect, lovely colour

### ⭐⭐⭐⭐⭐ The best permanent bright red hair colour EVER - anywhere!! (Nothing else comes close!)
*by J***W on 8 December 2025*

I’ve been using L’Oréal Majirel Rouge Mix for almost 15 years, and it has never let me down. It's the best, brightest, most stunning red I've ever had. (People stop me in the street and comment on it!) When I first started using it, my base was brunette and I used Oxydant 2 to lift enough depth for that proper pillar-box red. As time has gone on and I’ve become much greyer at the roots, Oxydant 1 is now perfectly sufficient—in fact I get a cleaner result with less lift and more deposit. What makes Rouge Mix different from almost every other “red” in the salon range is the purity of its red chromatic base. Most commercial reds are built from mixtures that lean on copper or violet sub-tones (to sit correctly at different levels), so they inevitably show warmth (orange/copper) or coolness (violet/magenta) depending on undertone. Rouge Mix uses a highly saturated red direct-dye component that deposits a very “primary” red with minimal secondary reflect, so it stays visually neutral instead of drifting toward pink or ginger. (Anyone who has spent years counteracting secondary undertones will know how unusual that is in a permanent system.) The formulation itself has always been gentle and surprisingly conditioning for a high-pigment red. I have thin, slightly frizzy hair that tends to break, and L’Oréal has consistently been the most reliable in terms of strength, softness and shine. No chalkiness, no dulling after a couple of shampoos. Rouge Mix is quite hard to get these days, but there's still some around if you look. If you’re buying online, double-check the listing carefully. Some sellers are now pushing “Red Booster” as if it’s the same thing - it isn’t. Rouge Mix is a direct colour line, not an additive, and the booster doesn’t recreate the same tone or performance. I’m soooo sad this is going - if you ever see genuine Rouge Mix stock online, it’s absolutely worth grabbing (just don’t be palmed off with the booster). xx PS. I'm now looking for a replacement formula - I'm currently thinking along these lines: Majirouge Carmilane 70% with Majirel 6.66 30%, plus Oxydant 1 (or perhaps 80%:20% for an even brighter red?) Not tried this yet though!

### ⭐⭐⭐⭐⭐ Love this stuff! Great product and price
*by N***6 on 11 May 2025*

I don’t use anything else! This product works great and really brightens up my hair to a vivid bright red. This needs to be used correctly so please follow the instructions. I mix mine with 30 volume as I have dark hair but please get professional advice! Great price and a great product

## Frequently Bought Together

- L'OREAL MAJIREL Shade 10 1/2 1 Lightest Pale Ash Blonde 50ml
- L'Oreal Mayirl Coloration #8 Light Blonde Intensive 50 ml
- Loreal MAJIREL EU ABS HT/RC 9.3 14B V511

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**Shop now:** [https://www.desertcart.bo/products/52501821-loreal-majirel-shade-10-1-2-1-lightest-pale-ash](https://www.desertcart.bo/products/52501821-loreal-majirel-shade-10-1-2-1-lightest-pale-ash)

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*Product available on Desertcart Bolivia*
*Store origin: BO*
*Last updated: 2026-01-25*