---
product_id: 57369065
title: "L'Oreal Paris Preference Infinia 8.23 Rose Gold Perm Dye"
brand: "l'oreal paris"
price: "Bs.472"
currency: BOB
in_stock: false
reviews_count: 13
url: https://www.desertcart.bo/products/57369065-loreal-paris-preference-infinia-8-23-rose-gold-perm-dye
store_origin: BO
region: Bolivia
---

# Up to 8 weeks colour lock with UV filter Precious flower oils for luminous shine Permanent, fade-defying colour L'Oreal Paris Preference Infinia 8.23 Rose Gold Perm Dye

**Brand:** l'oreal paris
**Price:** Bs.472
**Availability:** ❌ Out of Stock

## Summary

> 🌟 Unlock your ultimate rose gold glow — because your hair deserves to shine as bright as you do!

## Quick Answers

- **What is this?** L'Oreal Paris Preference Infinia 8.23 Rose Gold Perm Dye by l'oreal paris
- **How much does it cost?** Bs.472 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.bo](https://www.desertcart.bo/products/57369065-loreal-paris-preference-infinia-8-23-rose-gold-perm-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fade-Defying Radiance:** Experience vibrant, multi-tonal rose gold that stays luminous for up to 8 weeks.
- • **Optimal Grey Coverage:** Achieve flawless, permanent coverage that blends seamlessly with your natural hair.
- • **Effortless Application:** Translucent gel with comb nozzle ensures even, mess-free colouring every time.
- • **Nourishing Gel Formula:** Infused with precious flower oils to intensify natural hair tones while protecting strands.
- • **Complete Colour Care Kit:** Includes colourant, developer, colour lock conditioner, and gloves for a salon-quality finish at home.

## Overview

L'Oreal Paris Preference Infinia 8.23 Rose Gold Perm Dye delivers a permanent, fade-defying hair colour enriched with precious flower oils and a UV-protective conditioner. Designed for optimal grey coverage and multi-tonal luminous results, this all-in-one kit includes colourant, developer, conditioner, and gloves for an easy, professional at-home application that keeps your hair vibrant and nourished for up to 8 weeks.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients 1242529- Colourant Gel: Aqua /Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Ammonium Hydroxide, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 4-Amino-2-Hydroxytoluene, p-Aminophenol, 2-Amino-3-Hydroxypyridine, Sodium Metabisulfite, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methyl-5-Hydroxyethylaminophenol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234337/1)1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin, (F.I.L. C202318/2)1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1)1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1)Please see back of pack for the latest ingredients list P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Perform a patch test 48 hours before use. 2. Mix the coloring bottle and developer bottle, apply the color, and leave it for the recommended time. 3. Follow with the conditioner and rinse. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more

Review: Great product - Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.
Review: Darker than expected but the best lowlight colour for strawberry blondes - This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour.

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours for a pure blonde, Includes a nourishing colour lock conditioner
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 8.23 Santorini, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B079VMPVTB |
| ASIN  | B079VMPVTB |
| Best Sellers Rank | 385 in Beauty ( See Top 100 in Beauty ) 12 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Colour | 8.23 MEDIUM ROSE GOLD |
| Customer Reviews | 4.4 4.4 out of 5 stars (7,316) |
| Customer reviews | 4.4 4.4 out of 5 stars (7,316) |
| Date First Available | 16 Feb. 2018 |
| Format | Gel |
| Item dimensions L x W x H | 9 x 6 x 17 centimetres |
| Item model number | 3600523577309 |
| Item model number  | 3600523577309 |
| Manufacturer | L'Oréal |
| Manufacturer  | L'Oréal |
| Package Weight | 0.24 Kilograms |
| Package dimensions | 17.2 x 9.5 x 6.4 centimetres |
| Product Dimensions | 9 x 6 x 17 cm; 240 g |
| Product Dimensions  | 9 x 6 x 17 cm; 240 g |
| Speciality | Natural |
| Volume | 996 Millilitres |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 8.23 MEDIUM ROSE GOLD
- **Full cure time:** 25 Minutes
- **Hair type:** Blonde,Grey Hair
- **Item form:** Gel
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Box
- **Product benefits:** Nourishing
- **Unit count:** 1.0 Count

## Images

![L'Oreal Paris Preference Infinia 8.23 Rose Gold Perm Dye - Image 1](https://m.media-amazon.com/images/I/714zxSGCqsL.jpg)
![L'Oreal Paris Preference Infinia 8.23 Rose Gold Perm Dye - Image 2](https://m.media-amazon.com/images/I/812RYWGPw5L.jpg)
![L'Oreal Paris Preference Infinia 8.23 Rose Gold Perm Dye - Image 3](https://m.media-amazon.com/images/I/81nK6Djm7sL.jpg)
![L'Oreal Paris Preference Infinia 8.23 Rose Gold Perm Dye - Image 4](https://m.media-amazon.com/images/I/81WhznzFOVL.jpg)
![L'Oreal Paris Preference Infinia 8.23 Rose Gold Perm Dye - Image 5](https://m.media-amazon.com/images/I/815jCjmeu1L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great product
*by A***. on 7 January 2026*

Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.

### ⭐⭐⭐⭐⭐ Darker than expected but the best lowlight colour for strawberry blondes
*by M***A on 8 February 2026*

This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour.

### ⭐⭐⭐⭐⭐ Great product from L’Oreal
*by A***R on 27 December 2025*

Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

## Frequently Bought Together

- L'Oreal Paris Preference Infinia 8.23 Rose Gold Perm Dye
- L'Oreal Paris Colorista Light Rose Gold Permanent Hair Dye Gel Long-Lasting Permanent Hair Colour

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*Product available on Desertcart Bolivia*
*Store origin: BO*
*Last updated: 2026-03-01*