---
product_id: 578435478
title: "Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF"
brand: "sony"
price: "Bs.44124"
currency: BOB
in_stock: true
reviews_count: 5
category: "Sony"
url: https://www.desertcart.bo/products/578435478-sony-alpha-7-iv-kit-28-70mm-black-mirrorless-camera
store_origin: BO
region: Bolivia
---

# 4K 60p 10-bit Video 759-Point Fast Hybrid AF 33MP Full-Frame Sensor Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF

**Brand:** sony
**Price:** Bs.44124
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate Your Vision: Shoot Like a Pro, Share Like a Star

## Quick Answers

- **What is this?** Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF by sony
- **How much does it cost?** Bs.44124 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.bo](https://www.desertcart.bo/products/578435478-sony-alpha-7-iv-kit-28-70mm-black-mirrorless-camera)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Cinema-Quality 4K 60p Video:** Shoot ultra-smooth, vibrant 10-bit 4:2:2 footage with full pixel readout and 7K oversampling for breathtaking video content.
- • **Next-Gen BIONZ XR Processor:** Experience 8x faster image processing power for seamless live streaming, rapid shooting at 10 FPS, and instant content sharing.
- • **Stunning 33MP Full-Frame Clarity:** Capture every detail with Sony’s Exmor R back-illuminated CMOS sensor, perfect for professional-grade photography.
- • **Rock-Solid 5-Axis Image Stabilization:** Keep your shots steady and blur-free, whether handheld or on the move, thanks to advanced sensor-shift stabilization.
- • **Lightning-Fast 759-Point Hybrid Autofocus:** Never miss a moment with real-time Eye AF and a vast autofocus point array that locks on with precision and speed.

## Overview

The Sony Alpha 7 IV Kit combines a high-resolution 33MP full-frame sensor with cutting-edge 4K 60p video capabilities, powered by the ultra-fast BIONZ XR processor. Featuring 759-point fast hybrid autofocus with real-time Eye AF and 5-axis sensor-shift stabilization, this mirrorless camera is engineered for professional photographers and videographers seeking unmatched image quality, speed, and versatility in a sleek, lightweight body.

## Description

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

Review: I've had this for a year now and let me say it is so worth it - A lot better than my DSLR. I love it! The quality is great and the lens is decent but I'm happy I got it. It's professional and lightweight! GET IT IF YOU CAN'T DECIDE lol. It's a beautiful camera
Review: A disappointed Canon user I have now moved into the Sony Camp to take advantages of third party Lens, which were blocked by Canon. The Good thing with the Sony is, I can attach all my Canon EF & EF-S Glass to the Sony with "Viltrox Mount Adaptor" to Sony e mount. Most of the Canon Lenses worked just fine. The 50 f1.2 EF Lens, that one had to be manually focused in stills and in Video mode, exposure was fine.

## Features

- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile
- Item weight: 955.0 grams

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JZRWRJN |
| Best Sellers Rank | #8,588 in Electronics ( See Top 100 in Electronics ) #20 in Mirrorless Cameras |
| Item model number | ILCE7M4K/B |
| Manufacturer | Sony |
| Product Dimensions | 26.92 x 16.51 x 17.02 cm; 955 g |

## Product Details

- **Aspect ratio:** 16:9
- **Compatible mountings:** Sony E
- **Expanded ISO minimum:** 50
- **Image stabilisation:** Sensor-shift
- **Maximum aperture:** 3.5 f
- **Maximum focal length:** 70 Millimeters
- **Metering description:** Center-Weighted Average, Highlight Weighted, Multiple, Spot
- **Optical zoom:** 2.5 x
- **Photo sensor technology:** CMOS
- **Supported file format:** MP4

## Images

![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 1](https://m.media-amazon.com/images/I/81jlDvZPMnL.jpg)
![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 2](https://m.media-amazon.com/images/I/81MNPnMqTjL.jpg)
![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 3](https://m.media-amazon.com/images/I/61dgMHuMH1L.jpg)
![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 4](https://m.media-amazon.com/images/I/81ePcFgX+wL.jpg)
![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 5](https://m.media-amazon.com/images/I/71IOd9ivZaL.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: What’s in the box?**
A: What's In The Box
NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
AC Adapter and Power Cord
ALC-B1EM Body Cap for E-Mount Cameras
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable
Limited 1-Year Warranty

**Q: Can i use my nikon 24mm 1.4 af len on this sony a7? thanks**
A: No, not natively. You may want to look into adapters but even then, results and performance may vary.

**Q: Is real-time eye-AF requiring to press the shutter bottom or it is activated automatically for tracking human or animal?**
A: Sony's commitment to customer satisfaction is our top priority. You need to depress the shutter button to engage the AF. Sony Social Support - Andy

**Q: Hi, is this the sony a7riv?**
A: Thank you for reaching out to us. Sony's commitment to customer satisfaction is our top priority. The camera listed is not the Sony a7RIV. The listed camera is the Sony ILCE7M4 is a Full-frame Mirrorless Interchangeable Lens Camera. Hybrid 33MP up to 10FPS, up to 4K 60p, 7k oversmpled for 4K 30p, 5-axis stabilization. 
The a7RIVa (ILCE7RM4A) is a Full-frame Mirrorless Interchangeable Lens Camera with High Resolution 61MP up to 10FPS with AF/AE tracking, 4K 60p, 5.76 mega-dot EVF

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by D***Y on 6 May 2025*

I've had this for a year now and let me say it is so worth it - A lot better than my DSLR. I love it! The quality is great and the lens is decent but I'm happy I got it. It's professional and lightweight! GET IT IF YOU CAN'T DECIDE lol. It's a beautiful camera

### ⭐⭐⭐⭐⭐ Review
*by Q***N on 15 November 2023*

A disappointed Canon user I have now moved into the Sony Camp to take advantages of third party Lens, which were blocked by Canon. The Good thing with the Sony is, I can attach all my Canon EF & EF-S Glass to the Sony with "Viltrox Mount Adaptor" to Sony e mount. Most of the Canon Lenses worked just fine. The 50 f1.2 EF Lens, that one had to be manually focused in stills and in Video mode, exposure was fine.

### ⭐⭐⭐⭐⭐ Review
*by J***P on 6 December 2025*



## Frequently Bought Together

- Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
- SanDisk 256GB Extreme PRO SDXC UHS-I Memory Card - C10, U3, V30, 4K UHD, SD Card - SDSDXXD-256G-GN4IN, Dark gray/Black
- JYJZPB NP-FZ100 Battery and A7iii Battery Charger for Sony A7IV, Sony A7III, A1, Alpha A7RIII, A7R IV, A9, A9 II, A6600, A6700, Alpha 9S, A7R3 A7S III, A7 RIII Battery, 2 Pack

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*Product available on Desertcart Bolivia*
*Store origin: BO*
*Last updated: 2026-03-18*