---
product_id: 7587246
title: "Kellogg on Marketing"
price: "Bs.633"
currency: BOB
in_stock: true
reviews_count: 13
url: https://www.desertcart.bo/products/7587246-kellogg-on-marketing
store_origin: BO
region: Bolivia
---

# Guaranteed secure packaging No-quibble returns Same-day dispatch before noon Kellogg on Marketing

**Price:** Bs.633
**Availability:** ✅ In Stock

## Summary

> 📚 Elevate your marketing IQ with Kellogg’s definitive guide—don’t get left behind!

## Quick Answers

- **What is this?** Kellogg on Marketing
- **How much does it cost?** Bs.633 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.bo](https://www.desertcart.bo/products/7587246-kellogg-on-marketing)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Risk-Free Purchase:** No quibbles returns mean zero hassle if it’s not the perfect fit for your bookshelf.
- • **Read with Confidence:** New mint condition ensures a pristine, like-new reading experience every time.
- • **Fast-Track Your Learning:** Order before noon and get same-day dispatch—because your marketing edge can't wait.
- • **Join the Marketing Elite:** Highly rated by consultants and educators alike—be part of the community shaping tomorrow’s market.
- • **Unlock Marketing Mastery:** Dive into expert strategies from Kellogg's top minds, perfect for elevating your brand game.

## Overview

Kellogg on Marketing by Alice M. Tybout is a highly regarded, well-written marketing book featuring essential chapters on market segmentation, customer creation, and brand positioning. It ships same day if ordered before noon, arrives in guaranteed secure packaging, and offers hassle-free returns. With a 4.6-star rating and strong endorsements from consultants and educators, it’s a must-have for professionals aiming to sharpen their marketing strategy.

## Description

Kellogg on Marketing [Tybout, Alice M.] on desertcart.com. *FREE* shipping on qualifying offers. Kellogg on Marketing

Review: Kellogg's on marketing is so straight forward - I was a little bit concerned about buying this book, I thought it might be difficult to read. I am happy to say it is very well written and I am enjoying every minute of it. I definitely recommend this book to anyone who wants to understand marketing. I wish I had a book like thIs 10 years ago.
Review: Outstanding - I'm a consultant and educator. In helping clients to recognize that smart marketing strategy requires effective market segmentation I often recommend they read Identifying Market Segments and Selecting Targets (Tybout, Alice M., and Grayson Kent), just one of the three chapters in Kellogg on Marketing, 2nd Edition, that are each in their own right worth the price of this book. (Chapter 1, Creating Customers and Shaping the Competitive Game and Chapter 4, Developing a Compelling Brand Positioning). These are just three of the chapters in this book that I've found to be valuable additions to the marketing literature.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #402,406 in Books ( See Top 100 in Books ) #1,401 in Marketing (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (78) |
| Dimensions  | 6.4 x 1.4 x 9.3 inches |
| Edition  | 2nd |
| ISBN-10  | 0470580143 |
| ISBN-13  | 978-0470580141 |
| Item Weight  | 1.46 pounds |
| Language  | English |
| Print length  | 448 pages |
| Publication date  | January 1, 2010 |
| Publisher  | WILEY |

## Images

![Kellogg on Marketing - Image 1](https://m.media-amazon.com/images/I/719riyFmcSL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Kellogg's on marketing is so straight forward
*by R***S on March 12, 2013*

I was a little bit concerned about buying this book, I thought it might be difficult to read. I am happy to say it is very well written and I am enjoying every minute of it. I definitely recommend this book to anyone who wants to understand marketing. I wish I had a book like thIs 10 years ago.

### ⭐⭐⭐⭐⭐ Outstanding
*by A***N on October 3, 2012*

I'm a consultant and educator. In helping clients to recognize that smart marketing strategy requires effective market segmentation I often recommend they read Identifying Market Segments and Selecting Targets (Tybout, Alice M., and Grayson Kent), just one of the three chapters in Kellogg on Marketing, 2nd Edition, that are each in their own right worth the price of this book. (Chapter 1, Creating Customers and Shaping the Competitive Game and Chapter 4, Developing a Compelling Brand Positioning). These are just three of the chapters in this book that I've found to be valuable additions to the marketing literature.

### ⭐⭐⭐⭐ Fantastic condition and text
*by M***7 on September 26, 2012*

When I bought this I expected to have a few bent corners and pages, highlighted sections, etc. However, I was extremely surprised to find a brand new book that is so much fun to read (from a marketing perspective a lot of my text books are dull). The text is recent and is applicable not only to the past and future, but the present.

## Frequently Bought Together

- Kellogg on Marketing
- Kellogg on Branding in a Hyper-Connected World
- HBR's 10 Must Reads on Strategic Marketing

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*Product available on Desertcart Bolivia*
*Store origin: BO*
*Last updated: 2026-02-22*