The Mind Of The Strategist: The Art of Japanese Business Paperback – August 22, 1991

Great book !

Great book

In 1975, Kenichi Ohmae, a director at the management-consulting firm McKinsey & Company, published `The Mind of the Strategist: The Art of Japanese Business.' While it is now considered a somewhat dated classic on Japanese corporate strategy, its core premise is very relevant to marketing: The purpose of strategy is to maximize competitive advantage, strategy begins with analysis, and the `strategic triangle' of customers, competitors, and company is an effective analysis framework for identifying competitive advantage.I initially read the book in 1985, recently reread it, and I've used the `strategic triangle' as the starting point of every marketing plan I've developed and written. Simply put, I analyze customer needs by market segment, examine how competitors meet those needs, and determine my company's competitive advantages and disadvantages. This method of analysis yields two critical insights:1. The market segments to target now based on present competitive advantage.2. The market segments that offer the best future opportunities based on size, projected growth rate, and a company's ability to quickly and economically gain a competitive advantage.

Good read, despite the age of this book the info is relevant.

I'm not currently a strategy consultant but I'm preparing for interviews. Mentors have told me this is their "bible" in strategy consulting. Do yourself a favor and buy it, read it, and implement it into whatever you're doing now. It will increase your performance.

'The Mind of The Strategist' provides a refreshing perspective on strategy; it focuses on the way a good strategist would think, rather than the model or methodology that he/she would use. The discussion about strategy is carried out by Ohmae in a humane manner, which makes the book both an inspiring & enjoyable read.

Provides much food for thought

Excelente