Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech) 3rd Edition

Fantastic read for this tech newbie learning from trial and error, which is NOT the best way to go! Intelligently written, easy to follow, and establish your own plan of action for personal branding or for your current or business in the works. As an MAT retired educator, I would also recommend this book for parents to share with their children who may be accessing social media, and how character and branding happens inadvertently, and how tough it can be to change a public persona( which can effect a student’s college acceptance, employment or friendships) with just a few poorly represented keystrokes. The internet is a vital tool, but all should proceed with caution. The more I read, the more I absolutely would recommend this book for anyone online on how to safely and positively put yourself “out there “ in the social media world that can be painful and hard when it comes to so easily being misunderstood or misrepresented. The author helps you in an easy to follow, almost “how to” style to bypass painful pitfalls when you don’t have a celebrity PR Agency to assist you after a misrepresentation or typo, and we all know how easily that can happen. Mr. Deckers offers a resource to truly help you advance and grow as an individual or business.

This books is extremely helpful in navigating social media. I am learning how to brand myself and I want to get good at it. It's one of the best tools I've used. I'm a novice and some of the instructions are alittle difficult, but I struggle through it because it's for my benefit. I have learned so much. Lots of good tips and I have seen my numbers grow on social media after following many of the tips.

I’m a college student looking to build my personal brand online and heard about Kyle through friends in the Indy tech industry. This book not only talks about why it’s important to build your personal band but provides plenty of actionable steps to help you get started. I’ve began implementing some steps already and am looking forward to continuing on with the rest!

Very useful and good quality

Prompt delivery. Book as described.

Fantastic information

I've read several books on branding including The Hero and The Outlaw and taken many branding workshops in Southern California. This book offers great information on blogging and figuring out how to build a network via LinkedIn and Facebook, but honestly, I can't remember the last time I went out of my way to go look at someone's blog post on their blog website. Social Media has changed so much and so quickly that unfortunately, the information provided in this book, to me, is quite outdated. I would recommend finding something that's only 5 years old or newer. 2010 was a different time and being an expert blogger probably won't get you where you want to go. Depending on what your business is, constitutes whether or not this book is helpful. If you're thinking of becoming an actual blogger then yeah this book is GREAT, and if you're looking to expand your LinkedIn network then totally take some tips from this book. But if you're looking to brand yourself and promote your business on social media like Instagram, TikTok, and Twitter (and Facebook if they are still alive after this year's data leak), this isn't the right book. I'd recommend looking for a branding workshop or class in real-time that offers advice for the here and now, especially since social media shifts so quickly and no book can get published quickly enough to have the best information on how to optimize your platform/brand/image. That being said, good luck in your branding endeavors!

Incredible to see Erik and Kyle back again with this Third Edition! Once you realize that the only constant is "change" with social media, it's essential that you have a detailed guide that keeps up with the times and this is it. This tactical guide that discusses every aspect of building your authority online and garnering attention and recognition from your peers. The authors were kind enough to even mention me in the book. To be mentioned in such a comprehensive guide is beyond any complement. I only wish there was a guide when I built my brand on social media!