One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company Hardcover – November 12, 2012

Stephen Key knows what he's talking about. His story, the InventRight team, its all good stuff. Hope to put it to good use one day soon. Still working on my ideas. Good reading. Need to re-read this holiday season again. Hope you enjoy it as well. - This book was slightly different as more for me as a professional inventor and product developer. Anyhow, had to read both for comparisons sake.

Stephen Key has once again delivered a book packed with real life advice and countless suggestions for any business owner (in this case, the book is tailored toward those who want to sell products rather than license them). I learned a lot from his positive and negative experiences while running a guitar pick company, as well as from the comments and suggestions offered by many others who share their stories about their businesses. Just the section on what it was like to become a vendor for a huge US retailer was worth the investment in the book for me.

The book was very informative. Easy to read and gave excellent directives. The book was in good condition which allows for buy back situation.

Stephen is not only a very nice guy but also very helpful. I am a wanna be product designer and have used the lessons in this book to move me along to success. While it hasn't happened yet (it's an incredibly tough and competitive racket) each pitch I make gets me closer to success. Before this there was no real road map to how to license products. Many books gave some information but seemed to have ulterior motives (ie: go to their website, buy their sales lessons, etc.) This is not to say that Stephen doesn't have a website and classes, but this book does not lead you to them. It spells it all out for you and I can't reccomend it highly enough!

A must have book for anyone looking to start a business based around their product ideas. Stephen takes you on the journey from the beginning at idea conception and testing all the way to getting on to retail shelves. He tells you from his personal experiences how he did it, how you can too and how to save money in the process. Definitely well worth the cover price! I only wish he had written this sooner.

Stephen has taught me that keeping your idea simple is the best way to invent and start a business. If you are looking for a book that is no nonsense and gives you clear and SIMPLE instructions for venturing this is it! The book is an easy read and Stephen keeps it entertaining.

I only needed to read a couple of chapters to get the information that I was looking for. I had already accomplished what was contained in the first several chapters. Good links to current information available on the internet were made available in those chapters I needed.

Got home from work last night at 10pm to be welcomed by Stephens new book. Read until 3am and could not help but think while turning every page what a valuable work it was. I only wish Stephen had brought this book out sooner, it would have saved us from "learning the hard way" on many of the steps outlined in the book. The chapter covering Retail is extremely useful and has made me re-think our approach. Will be ordering further copies for my business partner, friends and family. Thanks Mr. Key :)