Confessions of the Pricing Man: How Price Affects Everything Paperback – 27 October 2015

This is a terrific book, packed with insights and certainly the learnings of a lifetime. I am grateful to Dr Hermann Simon for sharing his learnings in a wider forum.The book is structured in the following manner.Chapter 1 tells us about how Dr Simon was initiated into the world of pricing. Chapters 2-4 offer a bird's eye view of pricing including how pricing is central to the economy, the psychology of pricing, and how pricing and strategy are interlinked. Chapters 5-7 cover the inner mechanics of pricing. Chapters 8-9 cover pricing innovations as well as pricing applications in real life scenarios including crises. Chapter 10 details how a CEO should approach the topic of pricing.The key learnings for me were undoubtedly around1) how price cuts can severely damage profitability, illustrated well through examples of a fictional co in pgs 88-90. In fact those pages alone are well worth the price of the book2) how performance incentives for sales guys can be aligned to the quantum of discounting that they offer to consumers. This alone can effectively increase your yield by 1-2% according to Dr Simon3) how 2-dimensional pricing can help businesses segment market (enabling price discrimination) and thereby driving up your yields.I encourage every strategy officer, product manager, and well anyone interested in enhancing profits to read this book.

One of the few and best books on Pricing Strategy. Must read for anyone who is interested in knowing the nuances and advances in Pricing Techniques.

Very insightful & practical approach on such complicated subject. I loved reading the book. This should help me in setting things right in the business.

Good read but you can find better at the price