Naturigin Permanent Hair Color, 3.0 Dark Brown, Ammonia Free, 100% Gray Coverage, Nourishing Natural Formula, For All Hair Types, Long-Lasting, Vegan & Cruelty-Free, 1 Pack

I really liked this hair color. I used Naturigin Permanent Hair Color, 3.0 Dark Brown. It covers gray hairs well and it doesn’t smell bad. It was also very easy to use. I also liked that it came with everything you need in the box. The shampoo packet it comes with left my hair feeling soft and looking shiny. It makes me feel better to use something less toxic on my head.

This is by far the best “brown “hair color I have EVER used! I’ve been coloring my hair for a long time and I have tried just about all Amazon has to offer. I was always disappointed. Whether it didn’t last as long as they said or the color was always too dark or my head itched, there was always something wrong. Naturigin from Denmark, NOT China, was the answer! The brown color and shine couldn’t be more perfect and it lasted for 5 weeks ( I have a lot of grey). I’m so very pleased!!!

This hair dye was awful. I bought the red and my hair doesn't even have the slightest tint of red in it. I was a ginger but with age my hair had turned into a brown color. The previous red hair dye from different brand I was using was discontinued so I thought I would try this. No red to the color at all. The color treatment conditioner did not condition my hair at all. Now it is brown and frayed and I hate it. Will never buy this brand again.

This really IS natural! Many beauty products are contaminated with synthetic polymers. I have looked at 3 other 'natural' hair coloring products under the microscope, and Naturigin was the only one that appeared to be truly Pure, free of microplastic polymer contamination, and that I feel safe to use! I love the color, it covers my grey and doesn't leave my hair feeling like it had been plated when rinsing it off!

I'm a basket-case health nut regarding food (I eat only organics) and also household stuff. However, my beauty products have always been a toxic chemical dump; I don't use many, but it's hard to get good performance out of some organic products, and vanity takes over. So, I have exposed myself to years of drugstore-bought hair color, with the smell, discomfort, and carcinogens galore. Which was always horrible for my lupus and psoriasis conditions, and has finally become intolerable. I had it colored at a salon, but their product felt and looked the same, just cost more.Sooo, yes, this still has some chemicals, since it IS permanent hair color! However, it's what it does NOT have that makes it a better choice. Because of that, it truly does not burn or itch my sensitive scalp (I was shocked at the huge difference). It also barely smells, and there were none of the sharp and lingering fumes or any nasal assault like I'm used to. It was easy to apply using the included plastic bottle, and similar in consistency to the brand I've used for years. I was coloring after a long period off, so I processed for 30 minutes - I have stubborn grays and too many of them.Okay, so why just four stars? The same reason with so many hair dyes, BAD color charts! This was called "cocoa" brown, but I'd have named it "dark chocolate" ! I'm attaching a photo.The pictures on the box are lighter, of course. Next time (and I will buy it again!), I'll go lighter for sure. I'm not going to freak out about it; I need a cut next week so can have it highlighted. Or I might "soap cap" tomorrow with Nexxus Therape shampoo, which I've done with mild success before.Also, before I bought this, I read a review about hair feeling coarse/like straw after, but I only noticed that when rinsing the color-guard conditioner out. I used too much - a little goes a long way! That tiny foil packet is meant for more than one use, oops. Anyway, after blow drying on medium heat I had soft hair, with unbelievable SHINE, which my other color never produced. So, my only negative is color reliability, and I've had that problem when trying to switch brands before. Just order one shade lighter than you think you need FOR SURE!YES, I WILL BE BUYING THIS AGAIN

The color is excellent. It covered my grays. It is a very light blonde color, exactly as pictured on the box. My hair color prior to using this was a light blonde…but it is definitely now a shade lighter.

great hair color!

I like the product except for the horridly strong perfume of the mixture! Can it be offered without a scent. Many of us are sensitive or allergic to perfumes. I was sick to my stomach the whole 30 minutes while waiting for it to set. I bought 3 boxes and may not be able to use the other two.