L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4SM Dark Soft Mahogany Brown, Pack of 1, Hair Dye

It's gorgeous! The color is absolutely amazing too. My hair is brown with beautiful redish highlights all over. Believe it or not, my husband did my hair and it looks beautiful. It's not dry either, it's very shiny, smooth and soft. My hair length is about shoulder length and we used 1 bottle but he also used a brush as well to brush it all over the roots. Especially where I was grey. It's a beautiful color. I highly recommend this product and color. I will continue with this color from now on. I love the mahogany color with the brown. It turned out better than going to the hairdresser and spending over $100. He did the same job, and it turned out amazing!

Long lasting color. Covers well even gray hair. Smell is overwhelming but smells like hair color when dying it. The conditioner that comes with it to maintain hair color works well and smells great

Brought a beautiful brown shade on my black hair, wanted to lighten up my super dark hair..and it worked out!

Have been using Preference 7.5A Medium Ash Blonde for years but it got darker so I changed to another brand new product but they discontinued it. Went back to Preference but it looked different, lighter & reviews were not as good. Just tried it and I'm very happy with the lighter color but still not covering all my resistant gray on my very short nape & sideburns Pixie cut, even with adding 1 No Gray. I'll try 2 No Gray next time & leave it on 5 mins longer. Careful it's very runny which is messy. No itching though! Smells the same not bad though. But I still trust it better than other brands!

El tinte L’Oréal Paris Superior Preference en tono 9.5A rubio ceniza más claro es una maravilla. La aplicación es sencilla, el color queda uniforme y natural, y lo mejor: no se desvanece fácilmente. Deja el cabello con un brillo saludable y sin maltratarlo. Perfecto si buscas un rubio frío elegante y duradero. ¡Una excelente elección en coloración casera!

Great color. Easy to use. I would recommend this hair color brand.

7.5A = The best color for growing out ones glitter while keeping it all looking natural no matter what the root color is in my opinion. Would never use any other color nor go back to my monthly 5 hr hair appointments. Highly recommend. 10/10 Enjoy!

At first it looked great with a tough of gray on the sides. A month later the gray is showing the the end all over. Kind of defeats the whole purpose. I'm going back to Excellence which did a much better job.