Fruit of the Loom Men's Basic Brief Multipack

Ten years ago I would have ordered men's briefs with the briefest agenda: anything BUT Fruit of the Loom. Then in 2016, when Amazon's price for a 7-pack became too ludicrously low to ignore (close to a buck a brief), I ordered them with next to nothing to lose (financially speaking). Pleasant surprise. They felt good (firm but not tight) and they stayed good--not like the previous "disposables" that were loose and baggy after the first wash. This couldn't be the same company! It became apparent that Fruit of the Loom's fire-sale prices were not due to the company's need to unload an excess supply of cheap, poorly made underwear: it was an "enticement" to consumers like me, with pre-millennial memories, to give them a second-chance. I must say that it worked. Even with the mark-up in price (now between two and three bucks a pair), these are the best value I'm seeing in men's underwear, offering the best quality at the lowest price. I'm not saying they're the best (I'm writing this a stone's throw--or a 25-minute walk--from Jockey International's headquarters). But today's Fruit of the Loom is not the old company--and for one major reason. A couple of years into the present millenniam Fruit of the Loom was in bankruptcy when America's famous (as well as principled and admired) investor Warren Buffett came to the rescue, buying the entire company for just under a billion dollars. Buffett is a guy who sees value in brands, and Fruit of the Loom was a brand the investor/ philanthropist saw as essential to America's character. So it should be no small wonder that guys everywhere are once again entrusting their intimate selves to an old, newly reinvigorated, American brand.

These are a great fit. They are comfortable, and my husband loves them.

great value for the money. well made. good quality.

Nice price, and fits well.

Tighty whities are where it's at, the person i ordered these for loves them and said they fit very well.

same quality year after year !

I needed to upsize for comfort after my bowel surgery. I already use the same brief in a smaller size. These did not disappoint, and I will buy again.

Excellent product - Quality

DE BUENA CALIDAD Y JUSTO LA MEDIDA CORRECTA.

Love these underwear, first discovered about 10 years ago in the USA,For a basic underwear great value for money ,they fit perfectly, no excess material showing above your jeans, no scratchy tag, keep shape after washing, so glad they are available here on amazon for this price, ebay much more expensive. Quality wise they give M&S a run for their money and last much longer. I tend to replace all my underwear every 9-12 months but still plenty of life left in these after that period.

O produto é muito bom.

Diese Hosen haben eine gute Qualität und lassen sich angenehm tragen. vielleicht werde ich später noch weitere dazukaufen. Sie kann ich gerne weiterempfehlen.

I find that they are well made and they fit me great I do find that the price is a bit high but I still buy them because the fit is great