New York Fit Me Liquid Concealer Makeup, Natural Coverage, Lightweight, Conceals, Covers Oil-Free, Fair, 1 Count (Packaging May Vary)

This concealer is lightweight, blends easily, and provides natural-looking coverage. It brightens the under-eye area without feeling heavy or cakey and lasts well throughout the day. Great quality for the price and perfect for everyday use. Highly recommend.

This has been my go-to concealer for years! I have very acne-prone skin, and this concealer both looks good on my skin and does not cause more breakouts. This is a noncomedogenic concealer, so if you're acne-prone like me, this won't clog your pores (hooray)! I like the consistency of the concealer; it has a good match with my skin tone, etc. It also lasts a long time!

I’ve been using this Maybelline Fit Me concealer in shade 25 Medium for a while now and overall I’m really happy with it. The shade works well for my skin tone and blends in easily with both brush and fingers. Coverage is medium but buildable — it does a good job on dark circles and redness without looking heavy or cakey. The formula feels lightweight and doesn’t make my skin oily or clog my pores, which I appreciate. It wears nicely for several hours if I set it with a bit of powder, and it doesn’t crease too badly under the eyes. My only complaints: it can fade by the end of a long day, especially in hot weather, and the applicator picks up a small amount of product so I sometimes have to dip back in a few times. Not a deal-breaker, just something to know. Overall, it’s a very solid everyday concealer at a great price. Not absolutely perfect, but definitely worth 4 stars and I’d repurchase.

Beautiful concealer gives your skin a nice clear look to it’s good quality and great application.

Perfect! Good quality and works well!

This concealer is decent for short wear and light, everyday use, but it does not hold up well for long workdays. The texture is lightweight and blends easily, which makes it nice for quick application, especially under the eyes or for minimal coverage. However, the wear time is limited. On longer days, it tends to fade, crease, or break down, particularly in areas that need durability or oil control. Coverage is also on the lighter side, so it does not fully conceal darker circles or blemishes without layering, which further reduces longevity. Overall, it is an acceptable option for casual or low-demand days, but not ideal if you need reliable, all-day performance.

If I were to apply only one beauty product before leaving the house, it would be concealer. My undereyes and my eyelids are so prone to dark shadowy-ness that I swear it looks like I have a penchant for punching myself in the face as part of my morning routine. If I want to run down the street in the morning to grab a coffee, I either need to put on concealer or wear sunglasses, or I fear that small children will run away from me, screaming in terror, convinced that they just saw a real life zombie coming out of their local Starbucks. As a result of my unrelenting dark circles, concealer and I have a very intimate relationship. I swear that I have tried EVERY concealer and eye brightener that any magazine, beauty blog, or friend has ever recommended. YSL Touche Eclat, Laura Mercier Secret Camouflage, Lancome Effacernes, Benefit Boi-ing, Smashbox Photo Op, Bobbi Brown, Clinique, Tarte....okay, I'm going to stop naming concealers I've tried because this is actually getting really depressing and kind of shameful. The point is, out of ALL of the concealers I've tried, this Maybelline one is my favorite. I realize that my dedication to this concealer, out of all the concealers in the world, is kind of weird and random, but I freaking love this product and I've been using it for years now. Actually, I take that back. I kind of hate this product - I would love to not be shackled to my drug-addict-like attachment to concealer. And no, it doesn't work miracles, my eye circles are still the bane of my facial existence. (Yes, I know, my life is SO hard.) But regardless, this concealer is the best one I've got. Sometimes I'll get curious and try something else, but I always come back to this. It's not too sheer but not too thick, it's not sticky, and it doesn't crease (especially not if I set it with a tiny bit of Make Up For Ever HD Microfinish Powder). This concealer comes in many different shades (sometimes I go lighter or darker based on the time of year, or mix a pink-based hue with a yellow-based hue.) It lasts a really long time, it's inexpensive (especially if you buy it online), and it doesn't irritate my usually-sensitive skin. The wand applicator is great. I've found that most concealers that have a similar consistency to this one are packaged so that you have to click a button or knob on a pen-like contraption in order to dispense more of the product, and then oftentimes too much concealer blobs out at once and you end up wasting it (which is especially annoying when you are dealing with a very expensive concealer). Several of my friends have started using this concealer based on my rave reviews (and this is probably also a good indication that my dark circles do in fact look far less horrifying once I have applied this product).

Ok..after years of using a $27. concealer I had to find a more affordable option!! I've tried dozens!! An influencer suggested this one and boy was she right!! This is the closest consistency and color to the Nars radiant concealer I've found. And I'm so happy that it's so affordable!!! Good coverage after two swipes and good texture. Not at all dry. Very easy to blend. It's a little bit thinner than the Nars so I just add a little bit more. It's perfect!! I got the light which is close to "custard" in the Nars...for winter I might try the fair.

Tiene muy buena cobertura y se siente ligero

This is my go-to concealer! It’s not drying, it doesn’t crease under my eyes, and I’m able to colour match my shade easily. The tube is small but it lasts quite a while. I often use this to conceal hyperpigmentation from acne during my daily makeup routine (no foundation). I also have sensitive eyes and Maybelline products are one of the only things that does not irritate them. The coverage is good for everyday makeup, but the Annabelle Perfect Concealer in Peach hides a little more with less layering when it comes to hyperpigmentation. Although I could never use the Annabelle concealer for my under eyes as it does tend to crease and highlight fine lines).

私はlightのヌアンスを選んでハイライティングをするために使っています。 とてもいいです、根元のラインにもいかないので大満足です

Un anticerne parfait

Excellent. Exactly what I wanted. Great shipping speed.