RED RED SOFT GEL PASTE 4.5 OZ Cake Decorating

Super vibrant color! 🎂❤️ I only needed a tiny bit and it gave a bold, beautiful red to my frosting. Doesn’t affect the taste either. Love it for baking days!

Love Americolor. You can get a true red with this!

I use Americolor food coloring for all of my baking. It blends really well in buttercream and in batter, you don’t need a ton to achieve the desired color either. The price for how much you get is excellent.

This is my first time using this brand. I use a lot of red food coloring, so I opted to buy a larger bottle. A little bit really goes a long way. There was no after taste that I noticed. I used to always use Wilton, but I think this may be a better option for me now. I love the squeeze bottle which left no mess.

This is the only brand of food coloring that actually gives me red! I used 2 ounces of the wilton brand and only got hot pink. This one gives me red red with just a little bit of coloring.

Great Color. It did not thin our royal icing. Thanks for a great product.

Works well for tinting icing.

I love the Americolor food gels! They work so much better than any of the other food coloring I've tried. I used to get them from hobby lobby, but a few years ago hobby lobby switched to a different brand (sunny side up bakery). Those seem to work ok, but not for red. I haven't found any red that works as well as Americolor!