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🐾 Feed smarter, not harder — because your pet deserves precision and protection!
The SureFeed Microchip Pet Feeder Connect is a battery-powered, app-integrated feeder that uses microchip or RFID collar recognition to dispense precise portions of wet or dry food. It features built-in scales with 1g accuracy, LED portion guidance, and moisture-sealing lids to keep food fresh. Designed for multi-pet households, it prevents food stealing and provides detailed feeding analytics via the Sure Petcare app (hub sold separately). Ideal for pets on prescription diets and busy professionals seeking effortless, tech-savvy pet care.
| ASIN | B07RHZHHGN |
| Additional Features | Wet |
| Age Range Description | All Life Stages |
| Best Sellers Rank | #6,430 in Pet Supplies ( See Top 100 in Pet Supplies ) #14 in Dog Automatic Feeders |
| Brand | SureFlap |
| Brand Name | SureFlap |
| Breed Recommendation | Small Breeds |
| Capacity | 400 ml |
| Color | White |
| Connectivity Technology | WiFi |
| Customer Reviews | 4.1 out of 5 stars 953 Reviews |
| Dog Breed Size | Medium |
| Global Trade Identification Number | 05060180392888 |
| Included Components | RFID Collar Tag |
| Item Dimensions L x W x H | 13.8"L x 10.6"W x 10.2"H |
| Item Type Name | feeder |
| Item Weight | 1.46 kg |
| Manufacturer | Sureflap Ltd |
| Manufacturer Part Number | 394540 |
| Material | Polyethylene Terephthalate |
| Material Type | Polyethylene Terephthalate |
| Model Number | 394540 |
| Number of Items | 1 |
| Number of Packs | 1 |
| Operation Mode | Manual |
| Power Source | Battery Powered |
| Product Care Instructions | Hand Wash Only |
| Recommended Uses For Product | Multiple Pets |
| Special Feature | Wet |
| Style | Connect Version |
| Target Species | Cat |
| Unit Count | 11 Count |
| Warranty Description | No Warranty |
H**N
Saved my sanity!! (and my cat's health)
These feeders saved my sanity. I have two older cats with different medical issues such that it was dangerous for one to eat the other's food (and she really wanted to eat his food!). It was getting near impossible to feed them right and not have to sit with them 24-7. These things are magic. Not cheap obviously, but I don't know what I would have done without them. I did have one have a problem after 4(?) years of constant use, but other than that, they work like a charm.
C**T
Exactly what I had hoped for!
After rescuing 3 cats, who ended up all with different nutritional needs (kitten vs adult, special GI food for one, and medications for the other), ensuring everyone got what they needed was almost impossible. Surefeed was the perfect solution and has offered such peace of mind - everyone gets their full portions (no food stealing), i only have to pay for the medicated food for the kitty who needs it, and the cats can graze as much as they want! Cons: Cost - this item is expensive, especially for 3! I definitely had to save up for each one. But, for the benefits above, I think it's worth it. Microchip - I had no issue with Minnie, however for the 2 boys for some reason I had the hardest time getting the feeders to recognize their microchips. I called customer service (they were fabulous), who changed the mode to recognize expanded frequencies of chips in case that was the issue. It wasn't, but worth a shot if you're having trouble. Ultimately, I think their chips were just too far back on their bodies and the boys weren't getting close enough to trigger. What worked the best was buying a stand which raised the feeder just enough that when the boys walked up they were positioned further inside the opening. Now the feeder senses their chips no issue. I bought the stands on etsy, but I'm sure you could find it other places if you think it would be helpful. Note: Surefeed does provide tags you can use in place of a microchip, but none of my cats wear collars, and the attempt to get the boys used to collars was NOT going well. So relieved I could get it working! If your cat already wears a collar though, this would be an easy alternative. Overall, an amazing prodect, and would highly recommend for anyone with multiple cats!
C**R
Expensive, but worth it.
This feeder is absolutely worth the money if you have multiple pets and they steal each other’s food. In my case one of my older cats is on an expensive prescription diet so I do not want my new cat eating her food. I think older animals will generally eat slower so Audrey likes to step away at about 50% to stretch her legs which gave Sultan an opportunity to sneak in before the door closed to snap up her remaining food. After reading though the user’s manual they mention you have to reach out to Sure’s support to activate some special modes to deal with this particular problem and here is where you need a few extra things. 1.) You need to install their app on your phone 2.) You need the Sure Petcare Hub manages WIFI between your Sure devices and your network) which must be plugged in by network cable. NOTE: the hub must be connected over a wired Ethernet connection so you need a free network port to make it work on your router or modem. Provided you now have both you can now reach out to Sure’s petcare customer support and activate two custom modes (to address a food bandit) 1.) Intruder mode- Scans every 5 seconds for microchip of cat permitted to feed and closes immediately if they are not within range. This mode provides a much faster closure vs. using the app alone because it increases the response time by decreasing the scan interval. 2.) Forced Lid Closure – Pushes out an intruder cat. So even if Sultan could somehow make it to the bowl before the lid closes the lid would push his head out of the bowl. Some may be worried about pinch points and injury here but the lid hinge gently pushes Sultan’s head out of Audrey’s bowl so no worries here. These two modes are very effective in dealing with Sultan’s food theft however I’m a little surprised they aren’t the default mode of operation. Also I am a little annoyed that you can’t enable them without customer support intervention and you need the hub to do so. I think most people would have preferred to be able to enable them through the app or better yet have them be activated by button presses on the device itself without requiring the hub or the app. It does work well after you put in a little time, the device is very aesthetic, and works very well for my cat so 4/5. -1 for unnecessary complications, however they can all be addressed with a little additional time, money, and patience & I the end result is absolutely worth it.
J**M
This is a great Pet Feeder
We received this feeder 1 Jul 2021. My wife's Chihuahua (Bam) learned how to use her feeder very quickly. This October the feeder would not reset after replacing the batteries. The door wouldn't close nothing. I called Sure petcare and spoke to Terri the customer rep. She confirmed something was wrong with the unit and shipped a replacement out. All I had to do was email her a picture of the s/n# on the back. Received the new unit and it worked like a charm as soon I placed the batteries inside. Although many products have 3yr warranties, they do not include shipping and sometimes you have to ship the broken item back first before they do anything. This company backs their product 100%. As a 100% disabled retired veteran on a set income we need to support more companies like this one. If you want a feeder that will keep your pet's food & water clean and fresh all day this is the feeder for you. We do not use the hub and we paid for this feeder ourselves. From July 2021 to October 20, 2021 we have been using this feeder with no worries until I had to change the batteries. I realize everyone may not have had this experience. I can only say this feeder works for "Bam the Chihuahua" and we will continue to use this product backed by outstanding support from Sure Petcare. Jaminjim, USAF Retired
A**Y
Avoid at all cost
Sure Petcare has taken a brilliant idea and made a terrible product on multiple levels and backed it up with even worse customer service. 1. They have been aware that the lack of a rear cover was an issue for over 4 years but instead of fixing the feeders they have it as an accessory at an additional cost. Their excuse is that most don’t need it but that appears false based on the sheer number of complaints about the lack of rear cover in the review. 2. The scales are inaccurate. I can zero fish, place 80 grams of food in said dish, close the lid, open it, remove 5 grams, and it will send that two or three times that amount is being removed. 3. The connectivity to hub is subpar at best. It doesn’t zero all the time without multiple attempts or resets. Feeders drop frequently. Cat will eat and update will not go to phone or app. Like the rear cover you have to pay even more for the hub to make the product work correctly. 4. Customer support is impossible to contact and flippant when you do. I emailed twice asking for advice and had no reply. I then attempted to search forums and found nothing. Finally I called..... after sitting on hold for 32 mins I was disconnected. My second call resulted in a 47 min hold and when I began to explain my issue to the women who answered she told me her cats don’t have that problem and then was rude as I continued to seek help. I repeated my question and she said she was hanging up. I am happy her cats don’t have that issue but mine do and seeing as see works for customer service I would expect a willingness to assist be present. Overall, this feeder would be brilliant is executed properly and backed up with support. Sadly that’s not what sure petcare provides with their product. Update January 2021: I’ve tried to make the best of these feeders despite their flaws but they are so inaccurate. At this point the scales are outrageously off. I placed 35g of kibble into the dish (after zeroing it out), it read 67g placed in dish. I used my cat to open the feeder and removed one tiny piece of kibble and it read that 16g of kibble had been eaten. Use them if you need to separate cats for dietary reasons but do not rely on the scales to monitor intake.
A**S
great product, resolved food conflict between our cats
This product has been an absolute godsend for us. We have an elderly indoor-only cat who has special dietary needs, and also likes to nibble throughout the day. We also have a big young indoor-outdoor boy (who materialized in our yard one day, we think abandoned by another family for the crime of turning from a kitten into an ornery unfixed tom -- he became a total sweetheart after he got fixed). He still has insecurity from when he was on the street, and will scarf down any food he can find, and then tell you he hasn't been fed in days. The chip-activated feeder has made it so we don't need to lock the poor old girl in the bedroom for hours, to give her time to eat without having her food stolen. It took a week or two to teach her how the feeder works, but she figured it out and it's worked great for us for years. We also ended up getting the chip-activated door, and setting up a curfew mode, so he can go walk around the yard during daylight but is locked in overnight once he comes in for dinner.
S**D
Definitely worth the money.
Make sure you order the hub it comes separately. Love the control I have to each of my cats having their right food and no one eating what they should not.
N**.
Does it work? Kinda
It works for the most part but this one seems like a hassle to get. Not only does it have so many add ons for it to prevent other cats from getting to the food but also its main purpose of closing when the specific cat is not around sometimes doesn’t work. For instance specific cat leaves n shortly after either other cat or my hand will keep it open even though it shouldn’t. Now this only happens when it’s open n not when it has a chance to close, but cats are smart n especially smart when it comes to food. I wish it’d just push them away. I personally like it but don’t like how it feels like most of the addons I got for it should’ve been included n that it should be doing its job properly. My opinion no more than $100
G**J
Super gamelle à puce
Cest déjà la 4eme que j'achète en 4 ans. Parfait lorsque l'on a des chats avec des régimes différents ou opus voracesxque d'autres. Silencieuse, facile d'entretien. Parfaite à part son prix qui ne cesse d'augmenter..
J**.
Very long delivery time, but works great!
I bought two of these, one for my 11 year old cat that suddenly stopped eating the dry food we keep out, and he became anorexic. He lost 5 pounds which needed to be gained back as quickly as possible for his survival. Coincidentally our other cat become obese. For Cat 1, we need to feed him a high protein wet food diet so that he gains weight, and for Cat 2 we switched to a dry food with fiber so she can lose weight. We needed a way to ensure that the skinny cat only eats the food to fatten him up, and the fat one only eats the diet food. The Sure Feeder works great for that! Each cat eats only what they are supposed to, and both feeders work flawlessly. FYI I have not experienced the problem that others have mentioned regarding one of the cats sneaking behind and eating the other's food - but YMMV. I had one opportunity to call their customer support in the UK (I am based in Dubai), and they were fantastic. One of the feeders had a glitch with a red light blinking and no action, and it was fixed with a simple reboot. But the personal service I received was really terrific. Overall I - and my two cats - have had nothing but positive experiences. If you are in a situation similar to mine, I recommend that you give this a try.
C**N
Ottimo, ma un po' caro
Ottimo, un po' caro, ma ne vale la pena se hai più animali che devono stare a dieta
A**M
Merece cada €uro que te cuesta : )
Excelente sobre todo cuando tienes más de un perro/gato en casa. Funciona con el micro-chip europeo. No hace falta usar la chapa que trae. Facilísimo de programar. Puedes encontrar soportes para subirlo y que no esté a ras de suelo. También hay todo tipo de platos como accesorios (¡¡¡no al lavavajillas!!!).
M**R
Tolles Produkt!!!
Tolles Produkt…hat den Chip der Katze sofort erkannt…ich war sehr skeptisch,aber unser Hund hat jetzt keine Chance mehr…das Futter zu fressen..kann ich jedem empfehlen..der ein Hund Katze Problem hat…
Trustpilot
2 weeks ago
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