💧 Elevate your curls with hydration that speaks volumes!
PATTERN Beauty Hydration Shampoo is a creamy, gentle cleanser designed for 3a-4c curls, enriched with 10 nourishing oils and Biotin to deeply hydrate and remove buildup without stripping moisture. This color-safe, sulfate-free formula won the 2025 Allure Best of Beauty award, delivering healthy, vibrant curls and a refreshed scalp every wash.
B**A
Recommended for dry hair
I saw this product at my friend’s house and she raved about it. I was low on shampoo so I decided to try it. WOW! It was so gentle and nourishing. My hair loves it. I plan to buy the conditioner and maybe other products in this line.
A**R
Pattern shampoo
It’s a good product,love the smell
N**L
My go to shampoo!
I went natural maybe a month and a half ago, and I have been trying to nail down my routine since. After trials of a few shampoos, I realized that with my high-porosity 4C hair and with the hard water I’d been using while staying in another home, I needed a shampoo that was chelating, hydrating, and protected from hygral fatigue. This was the only one with EDTA, Aloe leaf, and coconut oil respectively, and it worked like an absolute charm! It made my hair feel so nice, almost shiny, and it moisturized and cleaned my hair simultaneously, while providing slip for detangling. 10/10 recommend
J**E
Love it
I love this product great and cleans the hair well. You dont have to use a lot
C**D
Doesn’t take much
I have short hair but it only takes a little for a good wash. I like it because I don’t need conditioner. I can run my hand through my hair without tangling and that is the curly side. It does make your hair a little standupish almost a dry look after I blow dry it lightly, but it lays down after a few minutes . I do get an itchy scalp but can’t say for sure it is the shampoo. I will probably shop for another brand, but I would consider coming back. It is a price issue for me. No reason to be that expensive.
S**
Best hydration Shampoo.
The best shampoo for my hair. I've noticed how manageable my hair is.🤗
T**K
Love it
I lovvvvvvve this shampooing the way it lather and really defines my 4c texture my hair is so soft after I use it
T**
Great hair product
Great product my daughter loves it for her hair
Trustpilot
1 week ago
2 days ago
2 months ago