At launch this processor was listed by Intel as being priced a $339. Can you please explain why the item is marked up to $379.99? $40 extra???

Keep in mind that original list prices do not necessarily go down after release. Video cards are notorious for huge price hikes after the initial reference cards sell out and the demand is well above the supply. I am not sure how often processors have the same thing happen, as my i7 920 from 2010 is more than adequate to this day, but with tech items you should always prepare for supply and demand to have a huge impact on frequent pricing shifts.

Would it be wise to upgrade my current i5 4690K to this?

Performance wise, it wouldn't be worth the price. Both are fast cpu's, and are overclockable with the z97 chipset. Depending on how much ram you have installed, I would go from 8GB to 16GB. If your gaming on a budget, I would look for a GPU upgrade also.

Release on June 25th, now? Amazon keeps changing release dates, 27th, 25th and 20th......

yea i ordered mine on june 16 hoping to get it on the 20th then got email telling me it will arrive at my house on the 27th. Nothing came and was not charged on that day so i called amazon and was told they were sold out. They switched me to circus city now it wont arrive till july 2 so i cancelled my order and picked it up from frys on the 27th

Why does the listing have this statement in it: "Not compatible with Z87 or Intel Motherboards". I did not find this statement on the Intel site. Please explain.

Runs fine in my Dell XPS 8700 with Z87 MB (& A11 BIOS update), though wished it was Z97 for fast PCIe & M.2 SSD's!

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⚡ Unleash the Devil’s Canyon power – where speed meets unstoppable multitasking!

QUAD CORE POWERHOUSE - Seamlessly juggle demanding apps and multitask like a pro with four robust cores.
INTEL HD GRAPHICS 4600 - Smooth visuals and reliable integrated graphics for everyday creativity and entertainment.
OPTIMIZED LGA 1150 SOCKET - Effortless compatibility with a wide range of high-performance motherboards.
BLAZING 4 0 G HZ CLOCK SPEED - Experience lightning-fast processing that keeps you ahead in every task.
EFFICIENT 88 W THERMAL DESIGN - Stay cool under pressure with a power-efficient processor built for sustained performance.

The Intel Core i7-4790K Devil's Canyon is a high-performance quad-core desktop processor running at 4.0 GHz with Intel HD Graphics 4600. Designed for the LGA 1150 socket, it delivers efficient 88W power consumption, making it ideal for professionals seeking reliable speed and multitasking capabilities in their computing setup.

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Brand	Intel
Product Dimensions	11.68 x 11.18 x 7.87 cm; 317.51 g
Item model number	BX80646I74790K
Manufacturer	Intel
Processor Brand	Intel
Processor Type	Core i7-4790K
Processor Speed	4 GHz
Processor Socket	LGA 1150
Processor Count	4
Computer Memory Type	DDR3 SDRAM
Wireless Type	802.11bgn
Wattage	88.0
Are Batteries Included	No
Lithium Battery Packaging	Batteries contained in equipment
Number Of Lithium Ion Cells	1
Item Weight	318 g

Intel Core i7-4790K Devil's Canyon Quad-Core 4.0 GHz LGA 1150 88W BX80646I74790K Desktop Processor Intel HD Graphics 4600

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