[Onward] [By: Howard Schultz] [March, 2012] Paperback – 26 Mar. 2012

An engaging read about the rise, fall and rising of Starbucks by founder Schultz. It is a story about values and people at its heart balanced out by some central business operating principles that were both instrumental in Starbucks rising again yet may have averted, or at the very least lessened, the fall in the first place. Slightly too rah-rah for me to make a favourite but this is a great read about the impact of both hubris and losing sight of misssion and values. 4 stars