Question 1

Can this be used for men

Accepted Answer

One guy is happy. Ideal for short hair, many portions in a set. The Just for Men stuff looks much more artificial. 
But 1) you have to really really really shake it,  2) make sure all the dispenser tubes are thoroughly rinsed out and unclogged, and 3) 30 min is clearly on the short  side. 
As for facial hair it would take way way longer to bite.

Question 2

After having it on 20 minutes, the foam is still white.  Is this right?

Accepted Answer

NO. I have used light blond for years. It's important for the white foam to be worked completely and thoroughly into the hair such that it is not seen as white. This way, the color takes well--ie no white foam should be showing if applied correctly. And, for best results, make certain you keep shaking the can throughout the coloring process. Also, some "complaints" have said this product does not cover gray very well. Since I have some gray, my advice is to make certain you are leaving the product on long enough (ie longer than non-gray hair) as gray hair takes longer to color than non-gray. Also, for gray-root touch-ups. leave the product in these gray areas on longer than the hair that has already been previously color-treated. Example: Start by applying on gray roots only, wait 10 minutes, then apply to the rest of the non-gray "ends" for the following 20 minutes. This gives the gray roots 30 minutes, but only 20 for non-gray areas. You kind of have to experiment for timing a few times to see what works best for your type of hair. Also, if gray hair isn't coloring, likely not enough product is being placed in this area and/or the product that is placed there, is likely not being left on long enough.

Question 3

color does not mix properly

Accepted Answer

It mixed well for me. My hair came out looking great. You probably bought a defective one or didn't properly follow directions. You cannot tip the canister on its side at all when dispensing the foam and have to shake it often, but the color comes out vibrant and doesn't fade.

Question 4

Is this authentic L’Oreal?

Accepted Answer

Thank you for your interest in our L'Oreal Paris Superior PreferenceMousse Absolue. Although Amazon is one of our verified retailers here at L'Oreal, this product is now discontinued. We recommend you take a look at our Superior Preference permanent haircolor as an alternate. You can check it out at this link, and we hope you give it a try! https://www.amazon.com/LOreal-Paris-Preference-Fade-Defying-Packaging/dp/B004C0LX6O/ref=sr_1_4?keywords=superior+preference&qid=1572537984&sr=8-4

ASIN	B00JJI9USW
ASIN	B00JJI9USW
Best Sellers Rank	#220,058 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,583 in Hair Color
Brand Name	L'Oreal Paris
Color	300 Pure Darkest Brown
Container Type	Tube
Customer Reviews	3.6 3.6 out of 5 stars (86)
Global Trade Identification Number	00071249240366, 06858673037564
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Mousse
Item Weight	8 ounces
Item model number	300 Pure Darkest Brown
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	0071249240366
Model Number	300 Pure Darkest Brown
Number of Items	1
Product Benefits	Convenient, vibrant hair color with long-lasting shine and hair protection
Product Dimensions	2.17 x 3.94 x 6.5 inches; 8 ounces
Recommended Uses For Product	Hair coloring, Touch-up roots, Target stray grays
UPC	071249240366
UPC	071249240366
Unit Count	1 Count

L'Oreal Paris Superior Preference Mousse Absolue, 300 Pure Darkest Brown

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