BASIC MARKETING: A Marketing Strategy Planning Approach

This book is set up as a course and offers not only information and reviews, but graphs, charts, and several other visual aids to help one learn the subject. I highly recommend it.

Excellent seller! Highly recommend!!!!

Good book to have for your business, especially new in the business world. The price was right. It has a lot of good information and is good reading. I would recommend it to others, not just college student, but new business owners as well. I hope this helps the next buyer.

This book was easy to read and follow. My course is finished now and I found I was able to easily follow along and grab the concepts because of this book.

If you're looking at this book because you are in Prof Millers class and he says you have to buy the special edition "because there is an extra chapter", dont listen to him! This is the exact same book and you can rent it for $100 less than the other version. I used it and got an A in his class, the extra chapter is like 3 pages long and you get most of the material from lecture anyway. Trust me you can get by without an issue and save yourself that $100

Might be one of the best textbooks I have read... my professor is big on reading so we were forced to read the whole textbook, but it was actually a very pleasant read. I feel like the subjects and examples were pretty up to date and the graphs and charts were helpful.

I’m satisfied.

Thanks so much for offering this title as a rental! Saved my grade in Business class!