Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising 6th Edition

This is the second or third edition I've purchased. Always an entertaining and valuable read, and I share it with my marketing dept!

Lectura obligada para un publicitario.

The thoughts, quotes, and advice are all fantastic. Lots of practical advice and will reward anyone who follows it.The one and only thing I don’t like (and probably no one cares and that’s fine) is the occasional stabs at conservatives. Some are very point blank. It’s sad because I’m loving what I’m reading and am so intrigued only to then be shot with an ideological bullet. As an “advertiser” they should be more self aware that leftists aren’t the only ones who want to read their thoughts. Keep the main thing the main thing.In general, great book and will use it often to refer to.

Loved this when I was an ad student, I’ve recco'd it countless times. And now 25 years layer it’s an excellent refresher. I learn something new every time I read Luke’s stuff.

A must read for anyone in the Advertising-Graphic Design world.

I've worked in advertising, communications, and public relations for a long while and this is the book that's made me the most excited about working in the industry. Apart from great advice, it's a real look into the random madness that is the industry. It also offers several reminders to remember what you're getting paid to do and to enjoy and take pride but not take it too seriously. From concepting, to writing, design, campaignability, and building your portfolio, it offers a lot of knowledge for anyone at any point in their ad career. It'll also certainly spark great ideas because when you cover so many solid campaigns, it's only natural ideas will spark here and there. To be filed under books to keep nearby when you're stuck or in a rut.

Didn't really enjoy the book to be honest. Was not a good book about ads

Book came with a bent front cover and what I can only assume is a grease stain on the upper left front corner. Not a huge deal, but when you pay $25 for a new paperback book, I'd prefer it to not be dirty and beaten up.