Services Marketing: Concepts, Strategies, & Cases

Thank You for the Kindle version of this book. Very helpful in class.

Good

Good

It was what I needed for the class.

The book presents basic business concepts and marketing techniques in a simple way, but it goes overboard with terms for just about everything!

I needed this book for a college class. It helped me get an A+ in the class but it is dry. The best parts are the case studies after every chapter. Those were very interesting.

Used for class. Great price.