Mm4
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Description
Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.
Specifications
| Dimensions | 8.5 x 0.5 x 10.5 inches |
| Edition | Student |
| Isbn 10 | 1133629385 |
| Isbn 13 | 978-1133629382 |
| Item Weight | 1.3 pounds |
| Language | English |
| Print Length | 244 pages |
| Publication Date | January 1, 2013 |
| Publisher | South-Western Pub |
Reviews
User
Excellent book
This is an excellent book and with the access card makes it an easy read. Also, I received the book in ample time for class. I would definitely recommend it.
User
Great buy
Great book for college it was very useful
User
Great textbook. I've never reviewed a textbook before
Great textbook. I've never reviewed a textbook before, but this one was so good I felt like I should. The writers are not formal. They talk to the reader like they're actual people, not spewing out long, contrived sentences as robots like virtually all other textbooks do. They use words like "cool" and "neat."They also, obviously, provide educational teachingstuffs.
User
It's probably the best textbook I have used
It's probably the best textbook I have used. The information is presented in a concise and clear manner that reduces the repetitive drivel I am accustomed to finding in texts such as this. A very usual book and one of few that I found I wanted to hold on to for future reference.
User
school mandatory read
At the time, it was what I needed, but it was enjoyable read.
User
Decent condition, would order again.
Although the book arrived in a timely manner and is in usable condition, it is slightly weathered and needs care. Overall, serves the purpose.
User
Ok
Super
User
Great
School book.
User
Spelling errors throughout Terrible formatting Content not
Spelling errors throughoutTerrible formattingContent not clear
User
Five Stars
as expected
User
https: //www. amazon. ca/CourseMate-months-Career-Transitions-Printed/dp/1133629385/ref=sr_1_1?
https://www.amazon.ca/CourseMate-months-Career-Transitions-Printed/dp/1133629385/ref=sr_1_1?ie=UTF8&qid=1495731000&sr=8-1&keywords=mm4
User
Five Stars
Great book really useful during during my marketing segment
User
but looks more like a
Supposed to be a textbook, but looks more like a magazine
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