Masterful Marketing: How to Dominate Your Market With a Value-Based Approach

Ótimo estado e um mês antes do prazo

I just finished my first read through of Masterful Marketing. I found it to be chock full of actionable ideas – some new and some affirmative. I concur a lot with what other reviewers have already said. I will be reassessing and upgrading my own marketing approaches in contemporary terms, to fit the upcoming year of 2023.Now it’s time to go back and farm the land with the most relevant strategies for me. I am treating this like a coaching handbook, with a buffet of field tested, reality-based ideas from which to take actions to produce my desired results.Of course, the best marketing is the marketing that I consistently do. Given that I am in reinvention mode, Masterful Marketing left me feeling that I can, and I will, do my versions of this. This book will help me make better choices about where I invest my time, energy, and resources, to optimize my marketing impact. I intend to revisit this well to extract and apply the most doable steps to improve business.I can also help my clients utilize these ideas. I know we can progress with this advice. Given Alan and Lisa’s marketing track records alone, I find that they model what they advocate, with tremendous energy and humanity. That’s credibility, to me. I recommend you see for yourself how to make it pay. Good luck to us all!!

What I really liked about this book was that it was easy to follow advice that can be implemented quickly for immediate results. The sections on Vanity Metrics and referrals were good reminders of what I should be measuring vs what you can get caught up measuring. Sometimes simple is the most effective. As a "non marketer," the case studies and insights were useful and provided real life examples of what is working today. Great book to kick start for 2023 and ramp up your marketing for another chaotic year ahead

The biggest accolade I can give a book is that I'm going to reread it, I and I WILL reread this again.I'm not exactly new to the topic: I've read Alan's other books, I've been consulting over 30 years, have had books on the marketing shelves, and even a book out on a very niche area of consulting.There were some very new things for me, new ways of looking at things, absolutely in this book.Although I didn't take many notes, and I lot of material perhaps I could dismiss with "I knew that," it has spurred me to action. In some cases, maybe "I knew that" but now I'm "doing it."Will this book make a big positive difference in my consulting career? Too early to tell, but it spurring me to action which is the first step!

Get ready!! The Rock Star of Consulting and the Diva of Marketing give us a peek under the hood to see the engine that delivers their rapid results in the consulting and coaching race.As a true confession, I have had an aversion to marketing…especially social media. After finishing Masterful Marketing on a Sunday morning flight to a speaking engagement, ninety minutes remained in the flight, so I read it again…this time leaving skepticism in the rearview mirror. With this book and a good coach, I know that I can do this! I must do this!Whether you want to market yourself, work with a coach, or hire someone to do it for you, this guide gives all the avenues and signposts you will need to succeed.