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The Mission VaporActive Cooling Skull Cap is your go-to solution for keeping stinging sweat out of your eyes during the big game or when training hard. A cooling, drying base layer for your head, this item is perfect for any helmet sport including football, hockey, cycling and lacrosse. Also great to wear under baseball caps. Next-level VaporActive, powered by patented 37.5 technology, attracts moisture at the vapor level and rapidly removes sweat, keeping you cool, dry and comfortable. Permanently embedded at the fiber level, the fast-drying technology never degrades or washes out. Fabric contains active particles that attract and trap odor-causing molecules, later releasing them in the wash. MISSION Athletes We’ve changed the game by working directly with world-class athletes and scientists. Mission cooling accessories were engineered for elite athletes to help them keep cool during high-intensity training or competition. OUR MISSION: pioneer thermoregulation innovations to maximize athletic performance and safety. MISSION Thermoregulation Athletes never quit. You use up to 80% of c energy on maintaining optimal core body temperature, and you know the critical importance of thermoregulation. The new HydroActive Max cooling technology delivers 30% more cooling power, keeping you cool and comfortable so you can focus on beating your personal best. Wet-It To activate the cooling technology first SOAK your Mission VaporActive Cooling Skull Cap thoroughly in water Wring-It Next, wring out the excess moisture from your Mission VaporActive Cooling Skull Cap Snap-It Finally, snap your Mission VaporActive Cooling Skull Cap three times. Cools instantly to 30 degrees below average body temperature and stays cool for up to 2 hours when wet. To reactivate, simply re-soak and re-snap MISSION Driven The MISSION VaporActive Collection includes best in class performance accessories for everyone from elite athletes to weekend warriors looking for that extra edge to improve their performance at every level. Lab tested, field proven. About the Startup Describe your product in 3 words. Sport. Style. Science. How did you come up with the idea for this product? At MISSION, we’re innovative problem-solvers for athletes. We listen to athletes and active individuals at every level of play, and they’ve all said the same thing – they want Apparel with REAL temperature management and BETTER odor control, without compromising style and comfort. We’re the leaders in temperature management technologies. With over 20 of the world’s greatest athletes as our co-founders and partners, working alongside the world’s leading experts on temperature and textile technologies, we design, develop and produce superior Thermoregulation Apparel. Today’s technologies are light-years ahead of where they were 5, 10 or 20 years ago when “wicking” was the all the rage. With micro-particles, we can remove moisture (not just move it around like wicking), capture and remove odor (not let it fester in the garment), and keep the technology working for the life of the garment (not just through a few rounds in the washing machine). Bottom line, today’s athletes and active individuals deserve better, stronger and superior technologies, and MISSION delivers just that! What makes your product special? “Patented. Proprietary. Permanent.” As the pioneer of Thermoregulation, MISSION solves temperature-control problems. First, ALL our products have patented and/or proprietary technologies PERMANENTLY embedded in the fiber. It NEVER washes out! The vast majority of sports brands don’t disclose that their temperature-control technology is temporary and washes out after a few washes, ultimately quitting on you. We don’t quit! Ever! Second, our technologies are truly superior. Our new MISSION VaporActive Alpha Shirt powered by 37.5 is clinically proven to dry 5 TIMES FASTER than the leading performance shirt. Third, the rest of the market STINKS. Literally. Athletes and active individuals complained to us that the other brands don’t have sufficient odor control. So WE DO! We infused our fibers with active particles that capture odor and release them in the washing machine. Put simply, we don’t stink! MISSION fuses Sports, Science and Style to deliver on every level. What has been the best part of your startup experience? Building a brand that stands for something greater than its individual parts. MISSION is a “blended-value” company that focuses on “doing well while doing good”. We care as much about delivering game-changing innovations to disrupt the market as we do about giving back and inspiring the next generation of athletes to give back to their communities now. We chose our name because we’re on a MISSION to deliver the world’s best product for temperature control, and make a difference along the way. MISSION athletes stand for the same principles. MISSION Co-Founders Serena Williams, Dwyane Wade, Carli Lloyd and David Villa are equal parts innovation and giveback. They fuel us to be the best in our sport of business.