A step-by-step guide to SMARTPLS 4: Data analysis using PLS-SEM, CB-SEM, Process and Regression

The book is really great. The author also provide me with the sample data sets for my personal practice.

Dear Dr. Chua, I am Dr. Ambati Nageswara Rao. I felt compelled to express my sincere gratitude for your invaluable contribution to the field of SmartPLS learning. For the past three years, I have been trying to grasp the intricacies of this software, and frankly, I struggled to find a resource that could truly illuminate the concepts in a clear and accessible manner. Your books have been a revelation! Your step-by-step approach and lucid explanations have not only demystified complex topics but have also instilled in me a newfound confidence in my ability to utilize SmartPLS 4 effectively. The clarity you bring to each and every concept is truly remarkable and has significantly enhanced my understanding. I have diligently worked through all the concepts presented in your books and now feel well-prepared to solidify my learning through practical application. Thank you once again for creating such exceptional and much-needed resources. Your work has made a significant impact on my learning journey. With deepest appreciation, Regards, Dr. A.N. Rao

As a reader, I found this book incredibly clear and practical. The explanations are easy to follow, and the real examples make complex techniques like PLS-SEM and CB-SEM much more understandable. This book is truly one of the best resources for data analysis for structural equation modeling, especially PLS-SEM and CB-SEM.

Well structured examples and well organized book.

Es un libro muy útil y didáctico, con mucha aplicaciones practicas.