Elizabeth Arden Plush Up Gelato Lipstick, Natural Blush

have now bought this twice, it is a very moisturising lipstick and had great staying put power, even after eating. love it.

First of all, the packaging for this Gelato lipstick is absolutely gorgeous - a black cardboard box covered with neon lip prints (check out my attached photo). Once you get inside, the lipstick itself is a bit unconventional - two tubes one inside the other, the inner one sliding out when you press on the ‘Elizabeth Arden’ logo on the outer tube. The product formulation is creamier and thicker than I was expecting - somehow the name suggested a sheer gloss to me, and that’s not at all what you get. The Cherry Up shade is much pinker and less red than the stock photo implies and is actually quite retro looking - a bit like my mums 60s makeup with an almost coral tint. The colour is pretty intense, but not dry like vintage lippie - nice and rich and moisturising. I’ve tested a few Elizabeth Arden products via the Vine scheme recently - not a brand I’ve purchased myself in years - but been seriously impressed with their recent offerings. This Gelato lipstick is no exception.

Creamy and balmy, quite sheer, but sadly that means not too long lasting.Lovely colour - less cherry red, and more tomato but still a good red as not too "in your face" like some reds and scarlets. The lack of high density pigments is probably a factor in that sense of it being a step down in intensity.If I was a regular red lipstick user I'd find this quite wearable, but the longevity is the main issue for me hence stars dropped in the rating.

The only thing that might give you some pause is how to open this slim lipstick - the answer is to slide the Elizabeth Arden logo upwards. Don't try twisting it as I did!The lipstick itself feels great on and I find it not at all drying. The cherry is a gorgeous, vibrant colour and it lasts fairly well. I think it's a winner and will look at other shades.

I am not much at reviewing lipstick, so here are the verbalised thoughts of my wife.Convenient storage container, handy for handbags.The product applies smoothly, it is light and creamy.The colour is a subtle red, not poppy Marilyn Munro’s red, but a more natural lip red that enhances the lips subtley, looks good, did not smear and was long lasting.No skin issues as you would expect from a quality makeup brand of course.

The lipstick is smooth and applies evenly. It lasts a decent amount of time for a lipstick this creamy. It makes my lips feel really nice and moisturised.I am loving the colour. I think that it really suits my complexion and I am really looking forward to wearing it more often.I highly recommend this formula to anyone who needs a reliable lipstick and wants to treat themselves to something new for the summer

A girl friend reviewed this for me:"The Elizebeth Arden Gelato Lipstick comes in a sleek designed case. Application is very easy; the lipstick glides on. It’s keeps the lips feeling very moisturised & coverage lasts for hours, even after eating & drinking.It is not as red as it looks in the picture but a great colour none the less."

I have been using my Elizabeth Arden lipstick now for one month and I love it. The red colour is gorgeous, it reminds me of Rasberry's. It is a gloss finish and it has a Menthol tingle also. I am not sure if this plumps the lips but I always think mine look bigger with it on