What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Loréal Paris Superior Preference Permanent Hair Color Medium Golden Brown

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Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

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Bs.1028

Duties & taxes included

In stock

Sold byAmazon BoliviaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

🎨 Unlock your golden hour glow with L'Oréal’s Superior Preference!

COMPLETE AT HOME KIT - Everything you need in one box for a flawless, professional finish.
FADE DEFYING FORMULA - Enjoy color that stays true and radiant wash after wash.
VIBRANT MEDIUM GOLDEN BROWN SHADE - Stand out with a rich, natural-looking hue that turns heads.
EFFORTLESS 25 MINUTE TRANSFORMATION - Get salon-quality, long-lasting color without the wait.
HYPOALLERGENIC SENSITIVE SKIN FRIENDLY - Safe for all, because your scalp deserves the best care.

L'Oréal Paris Superior Preference Permanent Hair Color in Medium Golden Brown 5G delivers a vibrant, long-lasting, and fade-defying color in just 25 minutes. This hypoallergenic formula is designed for all hair types and offers a salon-quality finish at home, ensuring a natural, radiant look that keeps you confidently ahead of the trend.

Specifications

ASIN	B00006JN4S
Benefits	Long-lasting, Fade-defying
Best Sellers Rank	468,684 in Beauty ( See Top 100 in Beauty ) 11,252 in Shampoos (Beauty)
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Colour	5G Medium Golden Brown
Container Type	Box, Bottle
Customer Reviews	4.6 out of 5 stars 660 Reviews
Full Cure Time	25 Minutes
Hair Color Permanence	Permanent
Hair Type	normal
Hair type	normal
Item Form	Color Treated
Item Weight	0.01 Kilograms
Item form	Color Treated
Manufacturer	L'Oreal
Manufacturer Part Number	071249253083
Material Features	Hypoallergenic
Material Type Free	Allergen and Sensitizer Free
Model Number	071249253083
Number of Items	1
Package information	Box, Bottle
Product benefits	Long-lasting, Fade-defying
Recommended Uses For Product	Softening
Set Name	Hair Coloring Kit
Suitable Hair Colour	All Hair Colours
UPC	071249253083
Unit Count	1 count

Reviews

M**N

Coloring my hair

I thought this was going to be more of a medium to dark brown. I became a ginger, and the color looks very natural. Already received many compliments

27.07.2025

S**R

L’Oréal Paris

Perfect!

12.03.2026

D**S

Have been using this product for years!

Color stay good for over 2 months! Love how it gives my hair lots of shine!

25.03.2026

L**N

Great hair color product

The 5g color came out darker than other L Oreal hair colors that are labeled 5g. Shipped via USPS which dose not notify of delivery

9.04.2026

E**E

“It did the job, but it gave my hair a red tone.”

13.03.2026

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

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Excellent communication throughout the order process. Product is perfect.

2 weeks ago

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Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

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Bs.1028

Duties & taxes included

In stock

Sold byAmazon BoliviaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Bolivia.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

Vikram D.

The MOLLE sheath is of exceptional quality. Very happy with my purchase.

2 weeks ago

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L'Oréal Paris Superior Preference Permanent Hair Color, Medium Golden Brown 5G

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Description

Specifications

Reviews

Common Questions