- Pearson Brand Gap
Product ID: 82582280
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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary From the back cover: Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding―a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.” Review: Some of the illustrations/diagrams in the book are not hi resolution - The book is good and works well on the kindle app some of the illustrations or diagrams are very poor in resolutions thats very disappointing. Overall content is easy to read and good. Review: MUST READ THIS!!! - One of the best books I have read on Branding as a designer I love how it is designed
| Best Sellers Rank | #8,914 in Books ( See Top 100 in Books ) #1 in Graphics & Multimedia Programming #2 in Graphics & Design #6 in Software Design, Testing & Engineering |
| Customer Reviews | 4.4 out of 5 stars 1,557 Reviews |
S**I
Some of the illustrations/diagrams in the book are not hi resolution
The book is good and works well on the kindle app some of the illustrations or diagrams are very poor in resolutions thats very disappointing. Overall content is easy to read and good.
R**A
MUST READ THIS!!!
One of the best books I have read on Branding as a designer I love how it is designed
N**.
Good book
This book addresses the basics of branding and what are the measures that we can take to build a brand from the scratch or from where it is currently.
P**A
Amazing Book. Good read
Never came across such crisp and clear thought process. What a book. Good to learn about brand expressions. Thanks for such an amazing book.
A**T
Good and insightful
Good book for designers to understand the journey for a brand. Good insights through out.
Y**R
great book with cheap quality print
the book is great, however i think the copy i received was a reprinted version. which was okay in terms of quality
S**L
What is Branding?
Fantastic book for creative thinkers, entrepreneurs!!
S**A
More than what meets the eye
When I first saw the book and it's huge text font I thought I made a mistake. How can there be ANY value in such a tiny book? I went on and took 2 months to read it cause absorbing that knowledge took time. If you're learning branding do read it. It gives a nice over view and a list of resources you should read next. I am going to see it as a curriculum to follow to learn branding.
R**H
Most Imp Brand book
This book is an eye opener. It goes in different direction. Which is true
D**T
Full of insight. Short, sharp and to the point. My kind of book.
Full of insight. Short, sharp and to the point. My kind of book.
M**E
Awesome
If there is one book you should read concerning branding, it's this one. Marty explains clearly how design and branding should be used together and how you build your brand.
J**K
top author
top
M**X
The book was short but pact with good information. A must read for people in the ...
The book was short but pact with good information. A must read for people in the design field, good pick up for people who are just curious, and want to get to know branding.
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