AmeriColorSoft Gel Paste Food Color, 4.5-Ounce, Electric Pink

The cake was a vibrant pink and I didn't have to use a lot nor did it change the flavor of the fondant that I could tell. It's a great value. It was easy to achieve the color i wanted and it's lasted me a long time. I definitely recommend

Americolor is such an amazing brand. They don’t ruin the taste of your product, the color is great even when baking it and you don’t even have to use a lot! Definitely worth the price I don’t use anything else!

Great Color! True summer color. Excellent quality!

This makes the most intense hot pink and when using less, you can make any shade from pale pink to hot pink.

This is a must have for food coloring whether it's cakes/frosting or any desserts. I use this as a starter for pinks or even reds, just by using a small drop. It really helps bring out the color. On it own, you'll need to add a few extra drops, or even take 1/4 of the icing and microwave it(then mix back in) to get the true neon color.

This was the perfect shade of hot pink for Lilly Pulitzer inspired cookies my customer ordered.

Used this food coloring in a Strawberry Cake and it came out flawless, highly recommended.

I love americolor and normally give 5 stars however, my electric pink arrived with a broken seal and food coloring coming out the top. When I went to hit return/replace, it was not an option. I would never purchase an opened item at a store so I would expect to receive my item from Amazon unopened but it was not. I am hoping this gets fixed.