product may be from Thailand, but the script on the canister / jar is definitely not Thai. Look up what what Thai writing looks like and compare it to Chinese.

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Q: looking for the old version where the ovaltine floated in crunchy bits on the milk and resisted being mixed in--is this it?

Some bits clump but it is not the old style where the texture was more chunky and not powder. It is a really better than the US version because it has way less carbs and more nutrition. This is the best reason to be a regular buyer of the European formula.

Q: Why is it so expensive on Amazon when you can buy it a grocery store for under $4

If you have access to this item at the store. this is the place to buy. Not every item can be comparable to the store. There is a price to bring the item to your door next day.

Q: What country is it made in?

Curiously enough, the bottle says it's manufactured in Thailand for Ovaltine International...a bit peculiar for a "European" formula, but pretty tasty nonetheless.

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Description

Sip the Tradition, Feel the Energy! ⚡

ELEVATE YOUR ENERGY - Experience the rich, malted goodness of Ovaltine's European formula, designed for the discerning palate.
NUTRIENT RICH BOOST - Packed with essential vitamins and minerals, Ovaltine fuels your day with wholesome energy.
VERSATILE ENJOYMENT - Savor it hot or cold, making it the ideal beverage for any season or occasion.
GUILT FREE INDULGENCE - Enjoy a delicious drink with less sugar than its American counterpart, perfect for health-conscious millennials.
JOIN THE OVALTINE COMMUNITY - Be part of a global tradition that celebrates flavor and nutrition in every sip.

Ovaltine European Formula Malted Drink is a versatile powdered energy drink that can be enjoyed hot or cold, featuring a unique formulation with less sugar than the American version, making it a healthier choice for those seeking a delicious and nutritious beverage.