Nicole ReyhleRetail 101: The Guide to Managing and Marketing Your Retail Business

This book provides actionable, proven recommendations for every retail business owner. Whether you're a veteran or a new player in the retail business, this book covers a huge range of critically important practices for retail success.This book covers the habits of successful retailers . . . how to stand out from big box stores . . . attending retail conferences and trade shows to learn from the best while taking a break from the daily grind . . . effectively managing your team members . . . global sourcing to offer what your local customers want . . . using "retail math" to understand how effective your inventory serves your business and your customers . . . how to leverage social media to connect with your customers and tell your store's unique story effectively . . . and much more.Every chapter includes an action guide of questions designed to help the business owner to apply the recommendations from that chapter. There are two appendices with relevant resources and a glossary of terms.If you're a retail owner or you want to be one, this is a must-read book.

This book really is a 101 course, if have no idea about Retail it will be useful, but if you have experience in the field, you will only find an obvious guide for your store with a lot of advertising disguised as “tools”.

The info is out of date. The copyright on this book is 2014, they talk about using email, the internet, and facebook as if it's a new thing to do (the marketing portion of the book). They tell you that you need to do something, but they don't tell you how to go about doing it. There are "Action Items", those just tell you to do something, but again not how. Very little up to date useful information. I was leery on buying this book because there was not an outline of what was in it. I should have listened to my instinct and not buy it.

Great book! It explains a lot about how to run a retail business. I learned about retail that I never knew before. I should of read it when I worked at K Mart years ago. I really could of used the book back then.

Worked well for my son's school project.

Excellent book and I consider it a must read for every retail store operator!

** oh my gosh, why haven't I read this book before now!?!

I am intending to start an online retail business very soon. When I bought this book I thought I will better have an idea of how to write my business plan, and manage the inventory. However, I found this book more like a research!Another thing that I found is that this book have many resources that are helpful for retailers from US not outside.I think if you already in retail business, and just want to make things better, then this can be a resource, but I don't recommend it for newbie.