Is this new? I could of swore they discontinued this mascara?

Hi there! Thank you for your question. Our Extra Wow Lash Mascara has been discontinued. For more information and a similar product recommendation, please reach out to our team. You can give us a call at 1-800-715-4023, and we'll be happy to help.

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Rimmel Extra Wow Lash Mascara, Extreme Black, 0.27 Fluid Ounce

Product ID: 3583993

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Details

Color
Extreme Black
Product Benefits
Volumizing
Special Feature
Waterproof
Brand
Rimmel
Item Form
Liquid

📈Up to 12X visible lash volume boost

🖤Extreme Black pigment for bold impact

🪄Supersized brush for effortless volume build

Description

🖤 Amplify your gaze, own the room.

EFFORTLESS GLAM - Build your signature look fast—perfect for busy pros who never compromise on style.
VOLUME ON DEMAND - Supersized brush lets you effortlessly layer from soft to dramatic volume.
DEFINED DRAMATIC - Lash-building formula sculpts each lash for high definition and depth.
BOLD BLACK BRILLIANCE - Experience lashes that command attention with intense, extreme black color.
PROGRESSIVE LASH POWER - Watch your lashes multiply up to 12X with every swipe.

Rimmel Extra Wow Lash Mascara delivers up to 12X visible volume with its supersized brush and lash-building formula, coating lashes in extreme black for a bold, defined look that transitions seamlessly from day to night.